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Google Analytics - Love It
Updated September 03, 2021

Google Analytics - Love It

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Google Analytics Premium

Overall Satisfaction with Google Analytics

Google Analytics is currently being used to track the number of users and multiple conversion points across our site, across various channels, including but not limited to PPC, Paid Social and Organic. It helps to bring all the conversion and revenue numbers together for all the channels as a total, which helps the client see how their business is performing as a whole.
  • Google Analytics allows for very detailed remarketing lists that can be pushed in AdWords.
  • Tracking of the traffic and various conversions through each channel.
  • Google Analytics tracks users that are not only in your country but across the world. This helps when you are building a strategy that has an international component.
  • Great attribution section, which shows the user journey for each conversion.
  • It would be good to see labels from AdWords to be visible in Google Analytics.
  • The dashboard and unique features can be a bit cumbersome and difficult to use if you are using it for the first time.
  • Reporting has become easier and in more depth thanks to Google Analytics which has allowed us to exploit areas that may have been missed out during the planning of our campaigns.
  • Google Analytics integrates well with AdWords, which allows you to apply bidding rules to optimise towards your conversions.
Google Analytics is a bit cheaper than its competitors and provides a slightly different role as it tracks all channels. It has a close relation to Google and this makes the data a bit more valuable than those programs that are not.
The reason I'd recommend Google Analytics is because, firstly, it can track the traffic from multiple channels, such as email, paid social, as mentioned earlier this helps when planning strategy or deducing reasons for lower traffic or conversions for a particular channel. Secondly, the remarketing lists and custom reports section works very well when it comes to creating and reporting on campaigns.