Web Analytics made easy
Updated September 24, 2021

Web Analytics made easy

Rafael Grandizoli | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Everybody from the company have to use Google Analytics at least once a week. Some of them should use it on a daily basis, others in real-time. Undertanding the traffic from our website and from our clients is crucial for the business.
  • Measure anything from your website
  • Reports ready to use
  • Dashboards with main metrics quickly
  • Complexity on implementing custom metrics
  • Some UI could be more intuitive
  • Exporting data could be better
  • Quick to implement and start using
  • All available standard web metrics
  • Geolocation from your traffic
  • Monitor more (and less) visited pages
  • Track conversions from advertising campaigns
  • ROI/ROAS quickly
Google Analytics had the best price (it's free for major of our clients), and it was easy to find professionals that had experience on using it.

Do you think Google Analytics delivers good value for the price?


Are you happy with Google Analytics's feature set?


Did Google Analytics live up to sales and marketing promises?


Did implementation of Google Analytics go as expected?


Would you buy Google Analytics again?


It is a standard in the market and every company should use it (at least the free version), even if there are other analytics tools available to complement its data and reports. All professionals should know the basics of Google Analytics and be able to get some outputs from its reports.