Quick down and dirty analytics software
September 13, 2019

Quick down and dirty analytics software

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is being used to track and analyze any web traffic. It addresses questions like: "How many people are filling out our trial form?", "How many use this web page?", "Who's coming to our site and from where?" and more. It's mostly being used by the Marketing department, but is being used by some product teams to track key KPI's and determine the performance of prototypes or production products.
  • Wealth of data. There is too much data, honestly.
  • It's very customizable. It's very easy to drill in and out and modify parameters to meet a specific need.
  • It's easy to get set up. Right out of the box, it requires no customization.
  • It doesn't think for the user much. It basically overwhelms them with information, which can be hard to digest and can lead to some false assumptions.
  • Oftentimes, nuanced questions are really hard to find good answers for. Something that should be simple like: "how many users logged in?" is often really difficult depending on how your web application is built.
  • Data visualization isn't very useful. The graphs seem useful at first, but honestly end up using the tables most of the time. Occasionally I'll spot some trends in the data vizualization, but it's pretty uncommon.
  • It's highlighted areas of improvement that can be made. It's hard to quantify it though.
  • There's been no negative impact as far as I can see. It cost nothing.
Google Analytics is the path of least resistance. It doesn't cost anything at all, and is easy to get set up quickly. It's integrated into almost every CMS platform out there. If you just need to see who's coming to your site, where they are going it's a great tool. Otherwise, there are other tools for more nuanced analyzation. Things like screen recording software, heatmaps, surveys, etc.
I've never used it. I have had meetings with Google engineers to troubleshoot tracking issues, and they have been very helpful.

Do you think Google Analytics delivers good value for the price?


Are you happy with Google Analytics's feature set?


Did Google Analytics live up to sales and marketing promises?


Did implementation of Google Analytics go as expected?


Would you buy Google Analytics again?


Need some free quick and dirty data on your web-based project? Plug it in and get some idea. If you have a lot of e-comm requirements for analytics, I would not recommend it. It requires a lot of setup for that to work well. If you are using Tag manager it's probably a good fit as well, but most other analytics platforms have integrations there also.