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Google Analytics -- A great option for individual and small businesses
September 13, 2019

Google Analytics -- A great option for individual and small businesses

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

We use Google Analytics across our whole organization for dozens of websites, but primarily for our flagship corporate site. It addresses our business need of measuring traffic to web pages and other measurements such as bounce rate, time on page and demographic information. We do some work with different types of segmentation and advanced analytics, although I personally do not delve into that area.
  • It's relatively easy to use even for beginners -- basic reports are simple to run.
  • The user interface is pretty intuitive.
  • Real-time stats and usage are very beneficial.
  • Demographics information is easy to access.
  • Not all measurements are easy to understand intuitively (i.e., page value).
  • Being able to easily add additional dimensions for filtering results would be nice.
  • It does not report on file downloads from your site, at least from what I have seen.
  • It allows us to see which web pages are most popular.
  • It allows us to see how people are finding our pages.
  • Allows us to see where our users are coming from geographically.
  • Each of these allows us to plan our future content and resources based on what this data tells us -- we aim to create content that caters most to who our audience is.
We actually use both Adobe Analytics and Google Analytics in our organization. Each helps meet different needs; AA is useful because we have the entire Adobe Experience and Marketing Cloud licensed, so it ties in with those products. However, Google Analytics gives us data across other smaller websites in our organization and is also simpler to use for many users.
I have not personally interacted with Google support for Google Analytics, so I cannot give an accurate rating here. However, from the times that I have used other support aspects of Google, I have often had a hard time getting ahold of a live person and have not heard back promptly from other support emails I have reached out to. It seems like you need some kind of special package you buy in order to get full support.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Google Analytics again?

Yes

Google Analytics is well suited for smaller companies and individuals who are looking to get basic analytic info for their website. Because you can run even basic GA for free, it is a very nice option for those who don't have a large budget and/or don't want to invest in long-term commitments or contracts with other analytics tools. If you are a large corporation that needs advanced data or integration with other tools you use, you may want to look at other products.