Great and useful tool for data analytics
September 15, 2019

Great and useful tool for data analytics

Christopher Paul | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is a great tool shared between our IT and marketing departments at our college. Google Analytics allows us to collect data that can provide important insights about the visitors to our school site. The data is being used extensively to take important decision for our marketing department on who to target while doing the marketing campaigns.

Pros

  • Easy to use and doesn't require a lot of training
  • Provide useful data
  • Data is easily accessible and provides great insights
  • Page specific data
  • Nice reporting system

Cons

  • Might not be suitable for people without a good amount of technical knowledge
  • Not flexible for integration with other apps
  • Google Analytics provides us with important information that helps us to make critical decisions.
Google Analytics is a great source that our department counts on for data collection and tracking visitors. It has a great reporting system and provides us with all the data that we need.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Very suitable for collecting data on a specific webpage. For example, we try to see what the departments we have at the school that the students visit most. From there we can collect data and know how to improve and promote other departments. Very useful for targeting our marketing campaigns.

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