Great and useful tool for data analytics
Overall Satisfaction with Google Analytics
Google Analytics is a great tool shared between our IT and marketing departments at our college. Google Analytics allows us to collect data that can provide important insights about the visitors to our school site. The data is being used extensively to take important decision for our marketing department on who to target while doing the marketing campaigns.
Pros
- Easy to use and doesn't require a lot of training
- Provide useful data
- Data is easily accessible and provides great insights
- Page specific data
- Nice reporting system
Cons
- Might not be suitable for people without a good amount of technical knowledge
- Not flexible for integration with other apps
- Google Analytics provides us with important information that helps us to make critical decisions.
Do you think Google Analytics delivers good value for the price?
Yes
Are you happy with Google Analytics's feature set?
Yes
Did Google Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Google Analytics go as expected?
Yes
Would you buy Google Analytics again?
Yes
Comments
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