Google Analytics -- A must have for anyone on the web
September 16, 2019
Google Analytics -- A must have for anyone on the web

Score 10 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Overall Satisfaction with Google Analytics
As a media company, we rely on Google Analytics to monitor the performance of our contents -- mostly news stories. We track what type of articles performs best and at which platform, to know what we should focus on and where we can improve. Google Analytics is used by the Editorial, Sales, and Marketing departments.
- Tracking what content performs best.
- Monitoring the performance of our content across different distribution platforms.
- Tracking the performance of our campaigns, especially paid ones.
- Comparing the effectiveness of two similar distribution platforms, so we can get the most out of our budget.
- Specific dashboards, for media companies, for registered users and paid subscribers.
- Sometimes an article has different UTMs, and since it's shared on different platforms, and GA treats different UTSs to mean different pages, this results in separate pageviews counts, which can be misleading.
- It will help a lot if GA provides a guidebook, or best-practice, for media companies and publishers so we can maximize efforts.
- We know what articles and content that we should focus on. The Editorial team can focus on producing more quality stories.
- Experiments can be measured more objectively.
- The Sales department can sell our products confidently, as they are backed with numbers and our performance metrics.
- The Social Media team can analyze which distribution platform is best for our company. Each distribution platform has its own dashboard, but we still measure their performances through GA, to be more thorough and objective.
Do you think Google Analytics delivers good value for the price?
Yes
Are you happy with Google Analytics's feature set?
Yes
Did Google Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Google Analytics go as expected?
Yes
Would you buy Google Analytics again?
Yes