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Trustworthy Web Analytics Tool
October 29, 2019

Trustworthy Web Analytics Tool

Balaji Perumal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

It's being used by the marketing team especially digital marketing professionals to get all metrics on traffic for our organization website. It's very useful (and free as well until reaching millions in traffic) to analyze overall website performance in all the digital marketing channels. As its a product of Google, I feel the data is accurate and trustworthy.
  • Custom segmentation.
  • Data visualization.
  • Identify the best and worst-performing pages.
  • Ecommerce features.
  • It's a bit hard to identify the middle part of the visitors' journey.
  • It's free, so ROI is great!
They have good customer support that always likes to solve and help our queries and problems. Usually, we will get a reply within 24 hours.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

I would recommend Google Analytics to all the business owners who would like to run their business digitally, E-commerce startups (Giants should purchase GA Premium which is the cost of $150K/Year), all digital marketing professionals and people who take care of conversions for online businesses.