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Google Analytics or "How to be Effective in a Digital SEO/SMM World"
October 29, 2019

Google Analytics or "How to be Effective in a Digital SEO/SMM World"

Mehdi Aherraki | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics Premium

Overall Satisfaction with Google Analytics

We offer web and digital services to our clients so Google analytics is at the center of our offering it provides us with the necessary data for tracking on our websites and our client's website for a more effective SEO strategy development and also as part of our digital advertising campaigns.
  • It offers a clear and effective way to determine conversion rates for our websites and those of our clients.
  • Tracking of social media ROI (different campaigns all in one single dashboard).
  • Content Performance Analysis for a good SEO strategy building.
  • Tracking and organization of data by devices.
  • The feel of the platform can be overwhelming at first sight and the learning curve can be hard for a new user.
  • Absence of clear support.
  • Big price tag to move from the freemium GA to the premium service.
  • Absence of color customization for the platform (it can look more beautiful than this).
  • It helped us be more effective in our SEO and social media marketing activities.
  • It makes us gain a lot of time while helping and counseling our clients.
  • Optimization of our marketing campaign and those of our clients.
We never used other products similar to Google Analytics (I'm aware there are some) but I think Google has more experience and features that make it stand out from the other offerings (I'm also aware that there is a big price difference between Google Analytics and other web tracking data apps).
Because it costs a lot ($150,000) to have good support for Google Analytics and in my opinion, not all agencies, freelancer or web agencies can afford an annual price tag like this.

Do you think Google Analytics delivers good value for the price?

Not sure

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

  1. Freemium and easy to start using it right away.
  2. Good determination conversion rate that helps develop a better marketing activities and campaigns.
  3. Social media tracking all in one place.
  4. Helps determine the monetary value of conversions for social media which is very helpful while working on campaigns.