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Best Google Website Traffic Analysis
March 24, 2020

Best Google Website Traffic Analysis

Shashank Pathak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

I have used Google Analytics for many of my clients' website traffic and customer behaviour. In our organization we are using Google Analytics for Google Ads statistics and it is also getting testing data to improve the ads for better results, reaching the targeted audience and best results for our clients.
  • It is a free and secure tool.
  • Easily understood by beginners.
  • Track many websites in a single dashboard.
  • Other Google products connectivity is very easy.
  • Placement on website is also very easy.
  • Missing some detailed tracking that Adobe Analytics has.
  • Event tracking is not easier.
  • Actual data is reflected in 2-3 days.
  • There is no investment on this tool.
  • You can easily track your traffic.
  • You can easily track your customer engagement on website.
If you have any query or issues regarding features and working you can easily put your query on Google forums and get expert suggestions and help too. It is very easy to get updated notices and information about Google Analytics. There is also a certification for Google Analytics where you can learn basic and advanced feature of Google Analytics.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Google Analytics is best suited in a scenario where simple website traffic stats are required. But it is not suited for deep funnels and deep study of customer behaviour and complicated goal and event tracking, these are the main limitations of Google Analytics. But if you want to satisfy your clients without spending any extra cost it is very useful.