Google Analytics - a solid choice for clear, actionable insights
Overall Satisfaction with Google Analytics
Our marketing team relies on Google Analytics to measure activity on the Hibu Blog. Being able to see where our traffic is coming from and understanding how visitors engage with our blog content has been invaluable when it comes to planning, reviewing and optimizing our content strategy, and working toward future content and engagement plans.
Pros
- GA makes it very simple to see what content on our blog is being viewed, and how users are finding it.
- Being able to share access with internal and external partners makes getting someone outside our department "up to speed" much easier.
- Comparing current data to other date ranges is incredibly simple to apply and visualize.
Cons
- More on-screen tips would be nice (though it's hard to implement those without being intrusive).
- We were able to use some of the GA insights to influence expanding our content team.
For our use case, Google Analytics is used to measure our blog traffic, while our company relies on Adobe Analytics for all other tracking/reporting.
Do you think Google Analytics delivers good value for the price?
Yes
Are you happy with Google Analytics's feature set?
Yes
Did Google Analytics live up to sales and marketing promises?
Yes
Did implementation of Google Analytics go as expected?
Yes
Would you buy Google Analytics again?
Yes
Comments
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