Great Free Platform for Basic Website Analytics
Updated June 24, 2022

Great Free Platform for Basic Website Analytics

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is used to track the success of our company websites. It's easy to use and filled with data to help you better understand your audience/customers. However, it is pretty general demographic data which makes it hard to really understand user experience/how the consumer navigates the website pages. We really enjoy the real-time traffic data!

Pros

  • Reporting on where traffic is exactly coming from (location, device, etc.)
  • Custom reports/exporting to excel
  • Real-time Data

Cons

  • Dashboard Organization
  • Training/Implementation of Insights
  • Detail of reporting - very high level
  • Real Time Data
  • Being able to pull data from any timeframe
  • Excel Exporting
  • Valuable insights for making future business decisions
  • Has helped us understand our audience better
  • Custom Reporting

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Google Analytics is a great free resource everyone should at least be aware of! Although the reporting isn't as in depth as a marketer may want, it still provides basic data that allows you to make valuable insights for the future of your business. It is just another tool that helps marketer connect ROI.

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