Item: Google Analytics
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Google Analytics is used to track the success of our company websites. It's easy to use and filled with data to help you better understand your audience/customers. However, it is pretty general demographic data which makes it hard to really understand user experience/how the consumer navigates the website pages. We really enjoy the real-time traffic data!

Pros and Cons

Reporting on where traffic is exactly coming from (location, device, etc.)
Custom reports/exporting to excel
Real-time Data

Dashboard Organization
Training/Implementation of Insights
Detail of reporting - very high level

Most Important Features

Real Time Data
Being able to pull data from any timeframe
Excel Exporting

Return on Investment

Valuable insights for making future business decisions
Has helped us understand our audience better
Custom Reporting

Key Insights

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Other Software Used

Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), ADP Workforce Now, Zoom Phone

Likelihood to Recommend

Google Analytics is a great free resource everyone should at least be aware of! Although the reporting isn't as in depth as a marketer may want, it still provides basic data that allows you to make valuable insights for the future of your business. It is just another tool that helps marketer connect ROI.

Great Free Platform for Basic Website Analytics

Software Version

Overall Satisfaction with Google Analytics