Google Analytics Offers Good Insights
June 07, 2022

Google Analytics Offers Good Insights

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics gives us real-time data where we need and allows us to quickly pick up on search trends, purchase behavior, and more
  • User behavior tracking
  • Detailed data
  • Certain areas are hard to find
  • Using secondary dimensions and other advanced tools can be challenging
  • Search - tracking search and non-search users
  • Ecommerce - conversions, unique purchases
  • Many domains - Google Analytics allows many domains under one account
  • Google Analytics has helped us identify trends as it happens
  • We easily boost revenue making changes based on customer behavior
Universal GA is free to use, offers a good amount of data, and is relatively easy to use. Other products may not offer the detail needed (Google Tag Manager), or require payment (Adobe Target)

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Google Analytics is good for any size business but may fall short if you're looking for super-detailed information. The reports and data can be helpful, but at times is lacking for our needs