Item: Google Analytics
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Google Analytics gives us real-time data where we need and allows us to quickly pick up on search trends, purchase behavior, and more

Pros and Cons

User behavior tracking
Detailed data

Certain areas are hard to find
Using secondary dimensions and other advanced tools can be challenging

Most Important Features

Search - tracking search and non-search users
Ecommerce - conversions, unique purchases
Many domains - Google Analytics allows many domains under one account

Return on Investment

Google Analytics has helped us identify trends as it happens
We easily boost revenue making changes based on customer behavior

Alternatives Considered

Google Tag Manager and Adobe Target

Universal GA is free to use, offers a good amount of data, and is relatively easy to use. Other products may not offer the detail needed (Google Tag Manager), or require payment (Adobe Target)

Key Insights

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Other Software Used

Google Tag Manager

Likelihood to Recommend

Google Analytics is good for any size business but may fall short if you're looking for super-detailed information. The reports and data can be helpful, but at times is lacking for our needs

Google Analytics Offers Good Insights

Software Version

Overall Satisfaction with Google Analytics