A solid default option to get an analytics program off the ground
June 29, 2021

A solid default option to get an analytics program off the ground

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

We primarily use Google Analytics within the Marketing department. It was decided on and implemented by the web development group, and is used by the whole department in various forms. It has proven to be an effective and integrated tool for our web performance analysis work across multiple web products.
  • Basic performance measurements
  • Traffic sources
  • Demographic data
  • Data Studio integration
  • Optimization
  • Multi-site setups
  • Connection to non-Google products
  • Traffic sources
  • Year-over-year tracking
  • Funnel visualization
  • Having a free option gets us off the ground with no financial investment
  • Easy to spot positive or negative trends in traffic or sources
  • Helps maximize paid search options
Handles the basics better with minimal training and investment, but falls short at optimization work. Google Analytics has remained the backbone of our web analytics work for a very long time, so it is a nice "default" option to always have present in our programs even if we have to find other solutions for more complex work.

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Google Analytics is a free option that keeps up with much more expensive and difficult to use competitors, so it's hard to argue with that. If you are using other Google products or have limited technical capabilities on staff, it is absolutely the way to go. If you have a more complicated optimization or tracking program, it probably can't keep up with your needs.