Visualize the data that matters - for free!
December 30, 2019

Visualize the data that matters - for free!

Brittney Collier | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Data Studio

Google Data Studio is solely being used by myself to present data and statistics mainly for marketing presentations within the organization, but also for external use when presenting to potential and current clients. Using the platform helps our organization to use data to make strategic marketing decisions, share real-time data with other employees, and communicate product value to our audience.

Pros

  • Google Data Studio is great for companies who need to keep track of data that is constantly changing. For example, my organization uses it to track click-through rates in our PPC campaigns. In Data Studio, we can add a “running calculation” of click-through rates as the campaign goes on and the graph displaying the campaign results will continuously change to reflect the most current interactions.
  • Google Data Studio has saved the marketing team time while enabling us to effortlessly improve communication with other departments. We often create PPC Campaigns for other departments like our training team who needs us to promote their training sessions and webinars. Rather than constantly exporting data and creating new graphs like we’ve done in the past to provide updates, we can set up Data Studio to continuously pull data from our Google AdWords Campaigns or Facebook Campaigns and automatically update the graphs. Since we can also create a shareable link to these graphs, any department we create campaigns for can see real-time campaign results and quickly understand whether potential clients are engaging with the content or not.
  • Google Data Studio is great for displaying data that comes from multiple places. Like most marketing teams, we have data from social media accounts, Google Analytics data measuring our web traffic, email click-through rates, etc. In the past, I’ve had to merge data into one application before I could even begin to make a graph. In Google Data Studio, almost every platform is compatible and data can be automatically fed into the graphs you create on the platform.

Cons

  • My only con for Google Data Studio is that it can be very difficult to understand how to import data. Despite the marketing team taking courses on Google Data Studio, we still often require assistance from the IT department for some web data imports. I can see this incurring additional costs for anyone who wants to use Google Data Studio - especially small businesses. Sometimes, it hinders my own team members from using Google Data Studio and they may use another platform, which limits how streamlined/organized our data reporting can be if it lives in several other places.
  • Google Data Studio has been the most beneficial in increasing registration for our training courses by nearly 20%. As I mentioned, we've used the platform to track and share the success of Google Ads and email blasts for our training courses and webinars. Because the results are published for everyone to see online, my colleagues are able to view results instantly and modify campaigns immediately rather than waiting for updates from the marketing team.
  • Google Data Studio has also helped us to better pinpoint the most successful messaging/marketing strategies. Having online access to visual reports of every marketing campaign throughout the year enables us to look back at what was the most successful and gradually fine-tune our messaging to be as effective as possible.
One major flaw when comparing Tableau and Google Data Studio is the difficulty of sharing data externally. Google Data Studio is more of an open platform while Tableau requires a company log-in, which becomes a barrier when working with customers, partners, or any other contact outside of your organization. Our company uses data visualization to convert customers quite often so, this option does not work for us. However, I think the biggest difference between Tableau and GDS that guides most people's decisions is that GDS is free. The ROI increases quickly when you compare training a few marketing professionals on GDS one time to creating an annual $2000 expense using Tableau.
I personally have not utilized support on Google Data Studio. If it means anything, I have not needed it.

Do you think Looker Studio delivers good value for the price?

Yes

Are you happy with Looker Studio's feature set?

Yes

Did Looker Studio live up to sales and marketing promises?

Yes

Did implementation of Looker Studio go as expected?

Yes

Would you buy Looker Studio again?

Yes

I would recommend Google Data Studio to a colleague who works for a larger company with robust marketing and IT teams. The platform could be overwhelming for smaller teams and would be more effectively used by professionals with experience in analytics, marketing, and web development. The ROI would be quite low if used in smaller businesses.

Looker Studio Feature Ratings

Pre-built visualization formats (heatmaps, scatter plots etc.)
Not Rated
Location Analytics / Geographic Visualization
Not Rated
Predictive Analytics
Not Rated
Customizable dashboards
9
Report Formatting Templates
8
Pixel Perfect reports
9
Drill-down analysis
Not Rated
Formatting capabilities
8
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
10
Publish to Web
9
Publish to PDF
9
Report Versioning
9
Report Delivery Scheduling
Not Rated
Delivery to Remote Servers
Not Rated

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