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Google Data Studio is great for companies who need to keep track of data that is constantly changing. For example, my organization uses it to track click-through rates in our PPC campaigns. In Data Studio, we can add a “running calculation” of click-through rates as the campaign goes on and the graph displaying the campaign results will continuously change to reflect the most current interactions.

Google Data Studio has saved the marketing team time while enabling us to effortlessly improve communication with other departments. We often create PPC Campaigns for other departments like our training team who needs us to promote their training sessions and webinars. Rather than constantly exporting data and creating new graphs like we’ve done in the past to provide updates, we can set up Data Studio to continuously pull data from our Google AdWords Campaigns or Facebook Campaigns and automatically update the graphs. Since we can also create a shareable link to these graphs, any department we create campaigns for can see real-time campaign results and quickly understand whether potential clients are engaging with the content or not.

Google Data Studio is great for displaying data that comes from multiple places. Like most marketing teams, we have data from social media accounts, Google Analytics data measuring our web traffic, email click-through rates, etc. In the past, I’ve had to merge data into one application before I could even begin to make a graph. In Google Data Studio, almost every platform is compatible and data can be automatically fed into the graphs you create on the platform.