Great Tool - Especially for Newbies!
Updated May 13, 2021
Great Tool - Especially for Newbies!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Tag Manager
We are a consultancy and as such, have advised and helped several clients implement and properly use Google Tag Manager to simplify their digital analytics solutions into one streamlined platform. Most of our clients have multiple analytics tools and third-party vendors that all require tracking of identical information to properly function. Google Tag Manager simplifies this by reducing the number of calls made on each web page. For example, if you have 10 different tools that need to track similar information, you now can reduce it to 1.
- Easy to acquire and implement.
- User-friendly interface and an adequate amount of self-help information available online.
- Can't ignore it's free. Makes it easy to test and try before going out and purchasing a more costly solution.
- Since it is free, there is little to no personalized support from Google.
- While it's getting better, the number of pre-configured solutions for third-party vendors is still limited compared to the top paid solutions.
- Improved page load time
- Cleaner analytics data across all vendors
- Vastly increased speed to adding or fixing analytics tags
We typically default to GTM since it is free and provides a majority of the benefits you are looking to achieve by implementing this kind of tool. The paid solutions are great but typically reserved for a more niche client base that has very specific needs.