Excellent Tag Manager With a Learning Curve
January 23, 2020
Excellent Tag Manager With a Learning Curve
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Tag Manager
We use Google Tag Manager to enable the use of tracking pixels from various sources on our website. Our website was developed and coded by an agency, so Google Tag Manager allows us to integrate these codes without having to edit or modify the coding of the site. We can then track user behavior concerning our business.
- Google Tag Manager allows you to see the source of incoming traffic to your site and track their behavior (make purchases, abandon carts, etc.)
- We can implement Google Tag Manager in-house, so we don't need to pay our developer to make changes or edit code for us, saving us money.
- Google Tag Manager is easier to use than coding a website, but you still need to have some technical knowledge.
- As someone with fundamental coding knowledge, if you set up a tag incorrectly, it can take a long time to figure out why the tag isn't working properly.
- We have been able to retarget customers who have abandoned a purchase with us and convert them at a later point.
- We can measure the success of specific lead-gen tools we have on our site and, with the help of Analytics, relocate them to a more suitable location where their success improves.
- Adobe Dynamic Tag Management (DTM)
My subscription with Adobe comes with the full suite of their products, including DTM. I tried using their tag manager but found that it was much more challenging to use than Google Tag Manager. It also seemed more limited in the way it worked with our AdWords account, which was a deal-breaker for us. We use AdWords for retargeting, so we needed something that worked seamlessly with it.