Google Tag Manager needs to be part of the foundation of any website or app
January 22, 2020

Google Tag Manager needs to be part of the foundation of any website or app

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

Google Tag manager is used to manage all tags implemented on our multiple websites and apps. It allows for one piece of code to be embedded by the devs in sites and apps, and then other users can manage, monitor and implement tags allowing for integrations with a host of others applications and platforms. It should be a foundational part of any website or app implementation.

Pros

  • Tag, triggering and event handling for 3rd party apps on your site
  • One platform to manage all applications with tags on your site and apps

Cons

  • Sometimes it requires some research to know how to handle a particular use-case
  • Event handling and different scenarios can sometimes be difficult to understand
  • Centralised control of tags, understanding of performance and usage
  • Limited reliance on programmers to implement tags and events, set it up once
If you are using Google Analytics, then it only makes sense to use Google Tag Manager. GTM has better Event Tracking, data layer handling, and modularity. It is well documented and easy to find solutions and community support for almost any imaginable use-case scenario with GTM. The preview and testing is great, and the seamless integration and support for so many 3rd party products just keeps getting better.
Google Tag Manager (GTM) is essential for any business with websites or apps. It is one source to handle deployment, monitoring and troubleshooting of having 3rd party platforms collecting data or interacting with your website. For example, Google Analytics, Adwords, Facebook Pixel integration, LinkedIn integration, Hotjar, and the list goes on and on.

Google Tag Manager Feature Ratings

8.6
Tag library
10
Tag variable mapping
8
Ease of writing custom tags
9
Rules-driven tag execution
9
Tag performance monitoring
8
Page load times
9
Mobile app tagging
9
Library of JavaScript extensions
7
Tag Load Rules ()
Not Rated
9.2
Event tracking
10
Mobile event tracking
10
Data distribution management
8
Universal data layer
9
Automated error checking
9
TMS Architecture ()
Not Rated
10.0
Role-based user permissions
10

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