Ease of use, effective tool set, keeps employees both productive & happy!

I'm part of a recently developed Customer Success group, and we use Groove for mass emailing. I came to this company from a previous workplace, where I'd worked in Customer Success since 2013--and we had no such tool! My comparison and perspective about working with Groove is directly related to this, as Groove has dramatically improved my work/life balance, and overall work satisfaction. We sometimes have the need of being able to reach out to large numbers of people associated with singular client organizations, and Groove has allowed us to run campaigns that are both client and initiative specific. The campaigns can be copied and shared with others, and this portability is a huge time-saving. Additionally, Groove's onboard stats are incredibly helpful. I know who has opened my emails, and who has not. The automation of actions is super helpful as well--one of my favorite features is that if an email bounces, it can be removed from the campaign. This really simplifies things tremendously. The learning curve for Groove has been relatively easy, and the integration to Salesforce has been super useful. This ensures my emails are tracked within Salesforce so that other internal stakeholders can see the history of contact with our shared clients.