Ease of use, effective tool set, keeps employees both productive & happy!
April 05, 2022

Ease of use, effective tool set, keeps employees both productive & happy!

Leann McArthur | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Groove

I'm part of a recently developed Customer Success group, and we use Groove for mass emailing. I came to this company from a previous workplace, where I'd worked in Customer Success since 2013--and we had no such tool! My comparison and perspective about working with Groove is directly related to this, as Groove has dramatically improved my work/life balance, and overall work satisfaction. We sometimes have the need of being able to reach out to large numbers of people associated with singular client organizations, and Groove has allowed us to run campaigns that are both client and initiative specific. The campaigns can be copied and shared with others, and this portability is a huge time-saving. Additionally, Groove's onboard stats are incredibly helpful. I know who has opened my emails, and who has not. The automation of actions is super helpful as well--one of my favorite features is that if an email bounces, it can be removed from the campaign. This really simplifies things tremendously. The learning curve for Groove has been relatively easy, and the integration to Salesforce has been super useful. This ensures my emails are tracked within Salesforce so that other internal stakeholders can see the history of contact with our shared clients.
  • Targeted mass emailing
  • Stats & metrics
  • Automated actions
  • Template sharing
  • Workflow sharing
  • I would love to see nested folders in the template library.
  • Easy template building & sharing.
  • Targeted initiative and client-specific mass emailing tools.
  • Metrics & stats.
  • Integration with Salesforce and Calendly.
  • Less time spent on emailing.
  • Greater customer engagement.
  • Dramatically improved work/life balance (don't underestimate this in the era of 30% turnover at tech companies).
Our company has one specialist who trains internal employees on tools like Groove. We had a total of 3 1-hour sessions, and I was immediately able to start my first campaign. If I have months between one campaign and another, because of elegant functionality within Groove, it's not terribly difficult to pick up and start something new.
This is an easy one--I save a minimum of 10-20 hours per week using Groove. Having come from a company that declined to invest in similar tools, it's a night and day difference. In the era where we are seeing 30% turnover at tech companies, do not skimp on things like internal tools to improve productivity. It pays dividends in work accomplished and also in worker satisfaction. One other feature I've enjoyed is the contact upload feature that dovetails with Salesforce--this is helping us quickly and effectively grow our client contacts.
Eloqua might be the best marketing and emailing technology that 2005 had to offer, but it's incredibly outdated, inelegant, and challenging to use.

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I've enjoyed getting to use Groove in my Customer Success work. The system is particularly well suited for personalized outreach to customer contacts, and because of how easy it is to construct the email templates, it's been a piece of cake to get up and running with Groove. Additionally, I love that Groove tracks things such as interaction with links, appointments scheduled, etc. This helps clarify what has an impact and what doesn't have an impact.