Heap - Analytics and Tracking out of the Box - No Engineers needed
March 09, 2021

Heap - Analytics and Tracking out of the Box - No Engineers needed

Jono Child | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

Heap is used by the Data team and Product team generally but all the data that is passed from Heap to our Data Warehouse is used to power analytics across the business. Heap allows us to have tracking and events with little reliance on engineers for events. It also allows product managers and users to set up dashboards and do analytics very easily.
  • Out of the Box Tracking
  • Retrospective Definitions
  • Easy to use Graphs and Analytics
  • The ability to adjust graphs colours to ensure that say Mobile users are always blue across every graph
  • Real time data out
  • Heap increased conversions by allowing us to focus on the areas of the funnel that were weakest.
  • Allows us to pick up bugs or issues quickly reducing lost sales.
  • Allows us to measure marketing campaigns better for better ROI on spend.
Heap is very easy to use. The tool that allows you to define events is self-explanatory and is point and click. The graphing tools are super easy to use.
Heap is generally super fast. When dealing with a complex query due to weird data it can take a while, or if there are too many graphs on a dashboard it can be slow.
Heap allows you to track and define events yourself without engineers. It is more expensive than some other analytics tools like Amplitude but it has out-of-the-box tracking that Amplitude does not have. The out of the box tracking allows us to have much better insight into what our users do as you cannot always plan for everything and don't want to miss past data. The data also goes to our data warehouse and is clean, allowing the data science team to have access to data for models and the analytics team can use this data for their purposes.

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Heap is great for measuring how your users use your website without using Engineers to create events. It tracks everything for you and then allows you to define events yourself, when you define these events it is retrospective in naming all past interactions as defined with this name since Heap was installed. It, therefore, allows you to track a lot more than you think, and when you want to look at something new you did not think of you have all the past data to see how that event performed.

Its graphing functionality is also super easy to use and allows users to build analytics very easily.