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Straightforward and simple without much complexity
March 17, 2021

Straightforward and simple without much complexity

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Heap

Heap is used lightly by one business unit's product team to track user behavior in our software and high level conversion KPIs
  • Very straightforward presentation, little fluff.
  • Quick and simple to put together most basic KPI charts, do historical comparisons, etc.
  • Event definitions are easy to access, especially if you can understand the code snippets.
  • Difficult (and as far as I can tell, sometimes impossible) to do some more advanced segmentation, or group comparisons within one chart.
  • Can get very lengthy and laborious to create more detailed charts.
  • There aren't as many "default" filters or segments as I'm used to (device type, location, etc), but this could be due to our set up.
  • I really don't like that there isn't a way to add notes or comments or sections or anything into dashboards (or even individual charts). Sharing context is just as important as sharing numbers.
  • We only use it for light tracking currently, not using it to directly impact business KPIs (more strategy focused right now).
Was a bit difficult for me to ramp up on the tool, but could be due to how we set it up. Finding existing charts and dashboards was relatively easy, and creating basic new ones was straightforward if you know the event definitions. Its just a very straightforward tool without much design complexity, so once you figure out the basic use cases, you're good to go.
We don't have a ton of data, so difficult for me to give a rating on this one. It seems to load fine!
I've only been a user of these systems, never a decision maker on acquiring the products. I personally think that Adobe Analytics is the best for more advanced use cases and more sophisticated users, but that comes with being more difficult to use for general users. Amplitude was frustrating at first since I was used to the complete control that Adobe Analytics offers, but eventually found it very helpful as it caters to folks who might not be analytics experts, and its visually engaging when creating and sharing out dashboards to business teams. Heap in my opinion is the least sophisticated - it absolutely does the job and is very simple, but is also more rigid.

Do you think Heap delivers good value for the price?

Not sure

Are you happy with Heap's feature set?

Yes

Did Heap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Heap go as expected?

I wasn't involved with the implementation phase

Would you buy Heap again?

No

I honestly think Amplitude is a more sophisticated tool. They both have their issues, but Amplitude is very user friendly for those who might be less familiar with analytics while still providing the flexibility for more advanced users. Heap seems to be stuck between being very advanced (nomenclature and event selection process), and very rigid in its use cases.