Collect data with a tiny snippet? Yes, please! Get a Heap of value in a few lines of code.
March 19, 2021

Collect data with a tiny snippet? Yes, please! Get a Heap of value in a few lines of code.

Sam Dowd | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Growth

Overall Satisfaction with Heap

Heap is used primarily to track the user journey in our free trial. We have traditionally struggled with converting free trial users to paid customers so we are hoping Heap will help us identify friction points and identify areas to resolve drop-off. We are also looking to measure time to value, or time to activation so that we can optimize for it and try to improve.

Pros

  • Universal event collection so that we can start capturing data immediately and plan the implementation out while events are being captured.
  • The developer docs are very helpful. Our devs don't want to spend too much time figuring out the APIs and webhooks so accurate and helpful docs are a huge help to getting dev buy in.
  • The visualizations in Heap are really helpful and we look forward to creating very useful and actionable dashboards for our company.
  • Connecting Heap to Salesforce will be invaluable for us to understand the context of a user without manual intervention.
  • Sending events and data to our data warehouse (Snowflake) will also be very helpful to our goal of storing data in a single source of truth. Though we may create dashboards and reports in Heap, this warehouse connection will allow us to match Heap data up with other company data.

Cons

  • Onboarding using a 3rd party has been a struggle. They have been somewhat pushy and impatient with us.
  • I don't think we've used it enough to experience its limitations too much, but I'm sure we will come across some.
  • It has not had an impact yet because we are just barely into implementation.
  • It has reduced developer resource needs to get data to start collection.
It really comes down to the universal data collection and to the almost-no-code ability to collect event data. The UI is very simple. Creating reports is advanced and a little overwhelming, but I'm looking forward to taking advantage of onboarding assistance to get us through that.
So far we have not seen any performance degradation from Heap. We are in the process of enhancing our implementation so we only have the snippet in the code right now.
Heap excelled in startup/time to value as well as cost.

Do you think Heap delivers good value for the price?

Yes

Are you happy with Heap's feature set?

Yes

Did Heap live up to sales and marketing promises?

Yes

Did implementation of Heap go as expected?

Yes

Would you buy Heap again?

Yes

Slack, Atlassian Confluence, Looker, Google Workspace (formerly G Suite), Asana, Trello, WalkMe, Immuta
Well-suited:
1. When you don't have a solid idea of the data you want to collect so universal data collection is helpful since it is retroactive.
2. When you have limited dev resources and want to generate data and insights quickly.
3. When you need a connection with Salesforce or Snowflake.
4. When you need a cost-effective solution.

Less Appropriate:
1. When you have advanced needs and requirements that may require a lot of manual instrumentation.

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