Snapshot Looks and Daily Pulse Checks Have Never Been Easier!
September 26, 2021

Snapshot Looks and Daily Pulse Checks Have Never Been Easier!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

We use Heap to track everything from on-page behavior to funnels across different user paths that we've laid out on our site. Heap is especially helpful in tracking engagement with new features on the page and understanding our user journeys--be that through their device type and initial landing page or more granular step-by-step actions per user.
  • Individual user tracking
  • Comparing trends in session behavior over time
  • [The] conversion rate between multiple events--to understand which features or points of engagement are high intent
  • Option to show conversion rate between two events (%) and one single quantity event in one graph without needing to create a combination event
  • Recommended reports--would be really cool to see recommended event comparisons/layouts, similar to the new groupings that are recommended in funnel analyses
  • Increased conversion rate--we see which pieces visitors are engaging with
  • Increased experimentation--testing out and grouping control vs variant performance alongside Google optimize experiment IDs
Our team still uses Google Analytics and Tableau for companywide reporting, but Heap has become the go-to for daily and immediate feedback and monitoring.

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Heap is very well suited for tracking on-site behavior. I typically use it at least once a day both for regular dashboard monitoring as well as investigating new ideas/building reports. The reporting structure (especially filtering and grouping) is very intuitive and helpful--it makes slicing and dicing data much easier than other tools and is easy to share finished-looking reports with stakeholders and other team members that don't necessarily have an analysis background. The path analysis is not as helpful as it could be--we don't see explicit numbers of how many people visit x page in the journey because their visits are split along multiple paths (e.g., someone could visit page x immediately before signing up, or four pages before signing up, and those show up as two separate paths, but with [long] paths, it's harder to see groupings of patterns when they're not side by side). We don't quite have eyes on the journey after they become a lead--it would be nice to see the conversion between signing up and eventually becoming a paid client.