Snapshot Looks and Daily Pulse Checks Have Never Been Easier!

Heap is very well suited for tracking on-site behavior. I typically use it at least once a day both for regular dashboard monitoring as well as investigating new ideas/building reports. The reporting structure (especially filtering and grouping) is very intuitive and helpful--it makes slicing and dicing data much easier than other tools and is easy to share finished-looking reports with stakeholders and other team members that don't necessarily have an analysis background. The path analysis is not as helpful as it could be--we don't see explicit numbers of how many people visit x page in the journey because their visits are split along multiple paths (e.g., someone could visit page x immediately before signing up, or four pages before signing up, and those show up as two separate paths, but with [long] paths, it's harder to see groupings of patterns when they're not side by side). We don't quite have eyes on the journey after they become a lead--it would be nice to see the conversion between signing up and eventually becoming a paid client.