Invaluable Tool for Data-Driven Product and Marketing Professionals
September 26, 2021
Invaluable Tool for Data-Driven Product and Marketing Professionals

Score 10 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Heap
I am a big fan of Heap! The product itself has been extremely valuable in helping us identify what's working and what's not within our product. Reports are easy to build, visualize, and share with other stakeholders. We recently upgraded to enterprise to take advantage of more integrations and so far are very happy with that decision. Particularly impressive is the bidirectional integration with Marketo. Prior to upgrading to enterprise, we could not trigger email campaigns off in-product behavioral data. Now it is easy and has made our marketing more sophisticated and timely. In addition, Heap's service level is top-notch! From sales to customer success and support, everyone is timely and friendly in responding to our inquiries.
Pros
- Reporting
- Dashboards
- Integrations
- Support
Cons
- Better ways to organize the instance
- Additional integrations
- More guides/resources for training
- Increased efficiency getting and understanding data
- Improved conversion rates
- Higher feature adoption
Do you think Heap delivers good value for the price?
Yes
Are you happy with Heap's feature set?
Yes
Did Heap live up to sales and marketing promises?
Yes
Did implementation of Heap go as expected?
Yes
Would you buy Heap again?
Yes
Comments
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