Invaluable Tool for Data-Driven Product and Marketing Professionals
September 26, 2021

Invaluable Tool for Data-Driven Product and Marketing Professionals

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Heap

I am a big fan of Heap! The product itself has been extremely valuable in helping us identify what's working and what's not within our product. Reports are easy to build, visualize, and share with other stakeholders. We recently upgraded to enterprise to take advantage of more integrations and so far are very happy with that decision. Particularly impressive is the bidirectional integration with Marketo. Prior to upgrading to enterprise, we could not trigger email campaigns off in-product behavioral data. Now it is easy and has made our marketing more sophisticated and timely. In addition, Heap's service level is top-notch! From sales to customer success and support, everyone is timely and friendly in responding to our inquiries.
  • Reporting
  • Dashboards
  • Integrations
  • Support
  • Better ways to organize the instance
  • Additional integrations
  • More guides/resources for training
  • Increased efficiency getting and understanding data
  • Improved conversion rates
  • Higher feature adoption

Do you think Heap delivers good value for the price?

Yes

Are you happy with Heap's feature set?

Yes

Did Heap live up to sales and marketing promises?

Yes

Did implementation of Heap go as expected?

Yes

Would you buy Heap again?

Yes

Heap is a very powerful tool for our product and marketing teams. We are able to understand what is working in our product and what isn't or identify features that perhaps are misunderstood, thereby signaling us to create more training materials or marketing campaigns around them.