Heap is a solid platform for startups with limited engineering bandwidth!
October 27, 2022

Heap is a solid platform for startups with limited engineering bandwidth!

Leo Luo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

At my company, we use Heap for product analytics. Specifically, we use it to understand customer interaction on the platform and the conversion funnels of different features we launch. We tend to use it during the pre-launch feature analysis process to get baseline numbers and also use it post-launch to understand the traction of the feature we launched.


  • Easy way to define events without engineers.
  • Simple interface and intuitive UI/UX.
  • Cheaper than other high end analytics tools.


  • More accurate tracking when doing visual labelling.
  • Events management after they are defined.
  • Integrations with other platforms.
During the procurement process, we looked at Google Analytics and Amplitude. Google Analytics is free, and it is a platform we are already using frequently at my company; however, it does not have the dynamic product analytics capabilities that we need. Amplitude is more expensive and has good features, but it takes longer to implement.

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Heap is great for smaller product org that do not have a ton of engineering bandwidth. Most non-engineers can go into the platform and use visual labeling to define the events they want to track and start doing their analyses right away. The learning curve is there but not super steep. It might not be the best solution when the company gets bigger and has stricter requirements for data accuracy and customization.


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