Hootsuite is the ultimate social media scheduler!
February 07, 2021

Hootsuite is the ultimate social media scheduler!

Ashley Pacheco, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Free

Overall Satisfaction with Hootsuite

I'm an organization of one, so Hootsuite is being used across the whole organization. This allows me to post my marketing materials on different platforms and view any scheduled content, all from one place! I've tested the pro versions, which provide valuable analytics across the different platforms. I currently use the free version, which provides tremendous value for a free version! Hootsuite allows me to use my time marketing much more efficiently than I would otherwise. I highly recommend it to others.
  • Easy to navigate and use
  • Organized
  • Reliable
  • Transitions easily from desktop to mobile app
  • Streams could be a little cleaner looking, but I realize Hootsuite is trying to fit a lot in a small space.
  • I'd like to be able to hit "duplicate" in one place. It's like I have to go into a different tab to get to that button function.
  • Maybe Hootsuite offers it in other paid versions, but a link for IG to go to certain posts would be helpful. Other advertisers and schedulers offer this and it's ideal for IG users when they don't have 10K followers.
  • I have had an immediate return on ROI.
  • Hootsuite has made my marketing time so much more efficient, which gives me more time to do actual content engagement.
I chose Hootsuite because it has more capability to post to different platforms, unlike Tailwind, which only does really two (you can post to Instagram and Facebook, but you can't customize them between the two). I like all the capabilities that Hootsuite has to integrate with Twitter, which Tailwind lacks.
Any question I had, I received a timely response. Hootsuite is so user friendly that I really haven't had to use customer service!
Any company managing various social platforms for marketing should be using this. Even if one were only using Instagram, IG doesn't have a scheduler, so using Hootsuite would still be valuable.

If someone were using only Twitter; however, they wouldn't need Hootsuite because they could just use Tweet Deck to schedule posts. That's the only situation that I would think it's not as necessary in.

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
9
Audience targeting
Not Rated
Content optimization
Not Rated
Workflow management
Not Rated
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
9
Facebook
9
LinkedIn
Not Rated
Instagram
9
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Role-based user permissions & privileges
Not Rated
Mobile access
10