Hootsuite Gets the Job Done for a Small, Nimble Team.
December 02, 2021

Hootsuite Gets the Job Done for a Small, Nimble Team.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Free

Overall Satisfaction with Hootsuite

We use Hootsuite to manage and analyze the social media accounts for our portfolio of practices. Before we would work independently in each platform with no real way of consolidating them - Hootsuite solves that problem by bringing them all into one dashboard where we can draft, schedule, and analyze social media posts and [activities].
  • Analytics dashboard is easy to customize and interpret.
  • You can now customize posts for different platforms in a bulk draft and schedule workflow, making it easy to make the appropriate edits to a post based on the platform it's on.
  • Pulls in messages from each social platform which makes it super helpful to manage when you have tons of messages coming in.
  • I don't love the calendar in the "publisher" feature.
  • I haven't found the "streams" feature particularly helpful.
  • It would be nice if it was collaboration-friendly so multiple team members could work on things together.
  • Social media marketing efficiency and reporting
  • Increase in social media post quality and therefore impressions and engagement
Hootsuite's free product allows us everything we need, whereas Sprout got expensive very quickly.
We have not had to use Hootsuite support as of now, so I don't feel comfortable giving it a number rating.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

I love using Hootsuite to plan on content a month in advance. Since I plan and schedule so far in advance, I find myself needing to edit or move things around and Hootsuite makes that super simple and easy to do. Hootsuite allows you to post to Instagram Stories which I haven't found on other platforms - we use this all the time! Their reports tool creates really digestible graphs and charts that can be shared with your broader team.

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
10
Audience targeting
Not Rated
Content optimization
Not Rated
Workflow management
10
Automated routing and prioritization
10
Customer interaction histories
Not Rated
Bulk actions
10
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
10
Facebook
10
LinkedIn
10
Instagram
10
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
10
Role-based user permissions & privileges
10
Mobile access
10