Great for Small Operations, Less Great for Huge Ones.
December 02, 2021

Great for Small Operations, Less Great for Huge Ones.

Andrea Hansgen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

Hootsuite is very user-friendly and had all the functionality I needed to run four social profiles for a small non-profit. I enjoy that Hootsuite can schedule the post to multiple platforms at once, and it sends automatically to the accounts rather than needing to push them through manually, like some other platforms [such as] Later. I have also used Sprout which has more advanced options than Hootsuite which [is] likely not necessary if you are considering [it] for a small organization.
  • User friendly
  • Multi-platform scheduling
  • Nice calendar layout
  • Social listening
  • Hashtag insights
  • Inbox management
  • Allowed for expansion to LinkedIn
  • Increased post volume and engagement
  • Seamless workflow
Hootsuite is more advanced and more user-friendly than Later and it allows automated publishing rather than having to push through manually like Later makes you do for Instagram. I also enjoy how on Hootsuite you don't need to upload media to a library as you do on Later. Sprout is far more advanced than Hootsuite but could be overwhelming to a small organization.
It is a great basic platform that I thoroughly enjoyed using. It is easy and makes my work more efficient. I really enjoy being able to schedule multiple platforms simultaneously. More advanced features are lacking though, so I don't think it would be appropriate for my new job at a much larger company.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

I wasn't involved with the implementation phase

Would you buy Hootsuite again?

Yes

Hootsuite is perfect for small non-profits or small businesses where social media is a one-man show - rather than a department. It is less great for huge companies who need more advanced features.

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
10
Audience targeting
Not Rated
Content optimization
Not Rated
Workflow management
10
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
10
Lead generation
Not Rated
Content marketing
8
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
9
Facebook
10
LinkedIn
9
Instagram
10
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Role-based user permissions & privileges
9
Mobile access
Not Rated