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Maximise Your Social Media Management With Hootsuite!
December 03, 2021

Maximise Your Social Media Management With Hootsuite!

Kevin Mujuru | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller

Software Version

Hootsuite Enterprise

Overall Satisfaction with Hootsuite

As resellers of Hootsuite, we implement the Enterprise package in companies that are looking into using a tool where multiple agencies and products manage their social media channels in one basket, measuring ROI and mapping out touchpoints for clients through a customer journey. What works in Hootsuite's favor, is the easy-to-use interface to multiple social networks from a single dashboard.
  • Bulk scheduling
  • Setting up multiple team members to manage multiple products
  • The ability to manage Facebook, Twitter, Instagram & LinkedIn on a single dashboard
  • Tracking team performance for multiple agencies and users
  • The set up/creation of Tags to categorise pain points
  • An integrated ROI Dashboard in the Analytics section
  • A basic sentiment analysis and share of voice analytics section
  • Monitoring content and planning efficiencies have improved considerably
  • Ads Analytics for Facebook has been a welcome add on
  • Hootsuite Amplify & Hootsuite Impact stats are super great features
Hootsuite has a greater advantage in scheduling and publishing, team management, app integration, content curation, and team management. The tool is quite easy to use and navigate. Hootsuite Academy is also such a great add-on for teams to learn and get certified on social media marketing and the Hootsuite platform.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

The ability to integrate other apps into Hootsuite is quite easy even for the not so techy users. Scheduling posts in advance proved to be a winner with most team members. There's been greater team collaboration when multiple agencies are involved in product and campaign launches. Tracking customer service for teams has never been easier.

Hootsuite Feature Ratings

6.3
Boolean keyword searches
5
Filtering out noise/spam
5
Broad channel coverage
9
8.0
Content planning and scheduling
9
Audience targeting
5
Content optimization
8
Workflow management
10
9.0
Automated routing and prioritization
8
Customer interaction histories
10
9.0
Lead generation
7
Content marketing
9
Paid media management
10
Campaigns and promotions
10
10.0
Twitter
10
Facebook
10
LinkedIn
10
Instagram
10
Pinterest
10
YouTube
10
8.0
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
4
8.5
Role-based user permissions & privileges
10
Mobile access
7

Hootsuite Support

Hootsuite support is quite active on social media, this gives the product an edge over other platforms. The Help Centre is also available through the UI and is also great to search through to find a solution before reaching out to the Support team at Hootsuite.