Item: Hootsuite
Rating: 6
Author: Lisa Westhaven

Use Cases and Deployment Scope

Social media scheduling and management, including analytics and reporting. We program Facebook, Twitter, LinkedIn, and Insta content via Hootsuite, reactive posting tends to be done individually rather than via Hootsuite, depending on the circumstances. In terms of reporting, we pull monthly aggregates for the exec and Board. Reports also form part of our sponsorship/advertising media kit.

Pros and Cons

Easy to see mixed overview at a glance
Intuitive reporting
Easy to use interface

It's more difficult to adapt posts to different socials - it'd be great if there was a canvas-like mechanism to automatically reformat image size, etc for each social account.

Return on Investment

Reduced the FTE from 1 to 0.4 for socials management

Alternatives Considered

Zoho Social

We're in the process of moving to Zoho Social

Support Rating

We don't tend to need support, so I guess that in itself is a positive.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

I think it's an excellent starter kit for social management. Where it falls down, for us, is that it doesn't always play well with our other platforms - we're probably going to move to Zoho Social shortly as we already have Zoho CRM and use Zoho Campaigns. As previously mentioned, my dream functionality would be an auto reformat/format optimization for different platforms.

A Sweet Suite

Software Version

Overall Satisfaction with Hootsuite