Item: Hootsuite
Rating: 9
Author: Rekha Singh

Use Cases and Deployment Scope

To promote their products and themselves, every business needs effective marketing. A business cannot succeed without good marketing. Our company has used Hootsuite to promote its new hygiene products during this lockdown period. We used Hootsuite to raise awareness about our new hygiene products among our target audience. Using this software, we were able to manage all our social media accounts from one screen. Hootsuite provides us with the ability to track all of our content and check their progress, in order to make sure we are providing the right service.

Pros and Cons

Staying ahead of the competition by auto scheduling posts
Posts can be monitored and tracked easily
Using the software requires no additional learning. The interface is interactive and easy to use.

As with other social media accounts, it does not work properly with Pinterest.
A static post like a photo is fine, but a video post needs to be improved.
When you use one or two hastags, it works well, but if you add more, it will not function correctly.

Return on Investment

Time is money, and Hootsuite helped us save a lot of time.
Our audience reach has grown significantly especially on Instagram.

Alternatives Considered

Socioboard

In addition to Hootsuite, Socioboard has great potential. However, I think the performance of Hootsuite is superior to Socioboard. Socioboard's graphs aren't as accurate as those on Hootsuite. In addition, Hootsuite has a more interactive and straightforward user interface than Socioboard. With Hootsuite, you can interact with more social media sites and apps than you can do with Socioboard, making Hootsuite a better choice.

Support Rating

In the marketing industry, managing and promoting online businesses is now essential, and Hootsuite features do the job quite well. The ability to schedule posts from one location and track audience preferences and tastes saves a lot of time and enables us to make even better future decisions. Hootsuite also needs to improve, such as the interaction with Pinterest and the efficiency of hashtags.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

The features and functions of Hootsuite are more valuable than those of its competitors. The scheduling and analytics features are easy to use. Our social care has improved because we can respond to audiences on multiple social media platforms from one central location, which provides a great deal of time savings. On the other hand, it doesn't work as expected with hashtags but I think a regular update of software could improve it.

Hootsuite Makes You More Productive

Software Version

Overall Satisfaction with Hootsuite