Item: Hootsuite
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

If your company posts on social media a few times a week, it's an easy tool to keep up with social media planning and scheduling. The dashboard also provides insight into what the companies you're following post, and you can also follow hashtags to ensure you don't miss any important relevant news.

Pros and Cons

Social media
Planning
Scheduling
Optimization

Post tracking
Bug fixes - had issues with [content] not posting on scheduled time

Return on Investment

Marketing efficiency

Alternatives Considered

HubSpot Marketing Hub

I started using HubSpot instead of Hootsuite as my company was already using it for sales, CRM, and other marketing purposes. I think HubSpot is better as it's easier to schedule posts across multiple platforms at once, and since we already host content and blog on HubSpot it neatly keeps everything in one place.

Support Rating

Haven't used their support so can't say anything about or give specific examples.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

I've used it both in my previous marketing role at a startup, as well as helping clients through freelancing. For a smaller scale, it's a great free tool, but I've had issues in the past with posts not going out on time. I therefore wouldn't say that you can have peace of mind once you schedule a post since you still have to make sure it actually went out.

A Free Tool With Great Features for Smaller Companies

Software Version

Overall Satisfaction with Hootsuite