Hootsuite Is a Fun, Easy to Use Tool for Social Media.
December 10, 2021

Hootsuite Is a Fun, Easy to Use Tool for Social Media.

Kylee Granden | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Free

Overall Satisfaction with Hootsuite

Hootsuite was used to help schedule our Facebook and Instagram posts. It helped us keep an accurate calendar of what was coming up. We used it weekly to make sure our content was staying fresh and relevant. It also helped us to stay organized with our posts. We could see the different times that we had things scheduled and make adjustments quickly.
  • Its interface is easy to use.
  • It communicates with different social media platforms well.
  • The scheduling calendar is particularly useful.
  • It could be easier to connect your accounts.
  • The price point could be better when it comes to the paid side of things.
  • Instagram could be easier to schedule.
  • Our content coverage was much broader and we were able to keep track of it more.
  • It was very efficient at keeping track of scheduled posts for us.
  • I could see what I had posted in the past and it made curating new ideas more streamlined.
  • Facebook Business Manager (formerly Pages Manager)
When FB Business Manager was known as "pages manager" it was confusing to use and didn't work well with Instagram. Hootsuite seemed to have that part of it cornered. After it was overhauled, FB Business Manager is more intuitive. In all honesty, it actually seems to work better than Hootsuite when it comes to IG integration.
I never struggled to get in touch with customer support at Hootsuite. Each time I did, I was met with a knowledgeable employee that could help me. The rating of a five is because I didn't use their support much, so I don't think I can give it a fair assessment. It wasn't amazing, but it wasn't sub-par either.

Do you think Hootsuite delivers good value for the price?

Not sure

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

I think it is a great tool for any business publishing on multiple streams of media. I do, however, think that it is being pushed out of use for FB/IG users as now they have their own platform. Instagram was always a challenge to post on because it was hard to automate.

Hootsuite Feature Ratings

Boolean keyword searches
5
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
8
Content planning and scheduling
9
Audience targeting
Not Rated
Content optimization
5
Workflow management
4
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
6
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
10
Facebook
10
LinkedIn
10
Instagram
2
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
5
Competitor analysis
Not Rated
Role-based user permissions & privileges
Not Rated
Mobile access
4