Predatory billing practices, slick sales and marketing, poor performance.
April 17, 2022
Predatory billing practices, slick sales and marketing, poor performance.

Score 1 out of 10
Vetted Review
Verified User
Software Version
Hootsuite Enterprise
Overall Satisfaction with Hootsuite
We have used Hootsuite for two years. We have had mixed results and the platform did not accomplish all of the business and marketing objectives we established with the Hootsuite team. While there was probably potential to achieve better performance, the constant change in Account Executives and different representatives for different needs made navigating their corporate support structure nearly impossible. Further, they make canceling the service nearly impossible for Enterprise users by providing no direct contact, no clear path to notifying them of your intent to leave the service, and a 60-day notice requirement otherwise they automatically renew your agreement and threaten to send you to collections. We haven't used the platform in months and they didn't notice, but during that time we have explored other options and have been able to achieve milestones that felt out of reach when saddled with the Hootsuite platform. As Chief Marketing Officer of my organization and a longtime healthcare marketing executive, it is my opinion that their platform and business model do not work in this vertical. The commitment to service leaves much to be desired and their predatory billing practices are outrageous.
Pros
- Aggregate Social Media Content
Cons
- Customer Support
- Transparent Billing and Communication
- Meaningful Reporting
- Reliable Account Executives
- There was no ROI for our organization using this platform.
- Reputation and TweetDeck
Depending on how you use the service and what they sell you on, Hootsuite is subpar. The paid social management through Hootsuite is an option that isn't available in Reputation; however, Meta and other platforms now have improved their ability to do that in a central location and provide decent reporting. That aside, we were too overcome by the negatives of the service to appreciate any positives in the platform.
Do you think Hootsuite delivers good value for the price?
No
Are you happy with Hootsuite's feature set?
No
Did Hootsuite live up to sales and marketing promises?
No
Did implementation of Hootsuite go as expected?
Yes
Would you buy Hootsuite again?
No
Comments
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