Hootsuite Shows Why They Are A Top Contender In SMM
June 14, 2022

Hootsuite Shows Why They Are A Top Contender In SMM

Stephen Steinberg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

Hootsuite obviously makes it easy to manage social media posts and monitor for brand and company mentions. But having multiple users all being able to review the content calendar and collaborate accordingly is the real value here. It exponentially increases our output while minimizing the time necessary to accomplish everything.
  • Multiple users to collaborate
  • Visualize content calendar
  • Fill up content calendar in a timely and effective manner, all in one place.
  • Differentiate further from Buffer
  • More intuitive Instagram integration
  • Better ROI for all social media management.
  • It's a sticky piece of software, so once you're fully onboard it's almost not worth leaving.
  • Wishing for better instagram analytics.
  • Buffer and Later
They all have the same basic features and functionality with slightly different UX and specialties. It really comes down to which social media platforms matter to you most and how you prefer the internal workflows to be. The pricing differs for each platform as you scale the numbers of users as well.
Never really have to use them, so I guess that's a very good thing.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

If you have multiple people either working, managing, or approving social media activity, Hootsuite is a good option for you. To be honest there's not much difference between all the major platforms (Hootsuite, Buffer, Later). If you're very Instagram heavy, Hootsuite may not be the best fit but they are actively adding features so that may not be the case in the future.

Hootsuite Feature Ratings

Boolean keyword searches
5
Filtering out noise/spam
6
Sentiment analysis
7
Broad channel coverage
9
Content planning and scheduling
8
Audience targeting
8
Content optimization
7
Workflow management
8
Automated routing and prioritization
9
Customer interaction histories
9
Bulk actions
6
Lead generation
6
Content marketing
9
Paid media management
8
Campaigns and promotions
8
Twitter
10
Facebook
10
LinkedIn
7
Instagram
7
Pinterest
7
YouTube
6
Campaign success analytics
8
Real-time tracking
8
Competitor analysis
7
Role-based user permissions & privileges
9
Mobile access
7