Item: Hootsuite
Rating: 6
Author: Kimberly Phan

Use Cases and Deployment Scope

Hootsuite was used for social media management and publishing. It removed the monotony of manually publishing and allowed social media managers to upload content + copy and schedule in advance. It allowed different members to collaborate in real-time and allowed our team of community managers to respond to consumers across different platforms all in one shot.

Pros and Cons

Social Media Management
Community Management
Cross-collaboration

Data and analytics
Insights
UI/UX

Return on Investment

The platform has been great for clients to see upcoming content to be published.
The downside is sometimes the content may not be published (unpredictable) due to the platform's bugginess.
Data and analytics aren't as sophisticated as other tools.

Alternatives Considered

Falcon.io, Sprinklr Modern Research, Sprinklr Social Engagement & Sales, TweetDeck, Buffer and Sprout Social

Comparably, Sprout would be similar from a cost point but its interface is much smoother. Falcion.io is also similar, however, they have poor customer support.

Support Rating

Ratings for Hootsuite are based on a number of items:

Use case: great for social media management, community management, and drafting.
Visibility: internal and external stakeholders are able to see what's going live in a one-stop-shop due to its UI
Price-point: Depending on your client portfolio and size, the pricing is overall affordable.
Ease of use: Its platform is straightforward and you can easily learn how to navigate it on your own.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

Hootsuite is great if you're looking for a simple, easy-to-use social media management tool. Entry-level social media coordinators to experienced social media managers will be able to get a firm grasp on how to use the tool and leverage its capabilities. It helps plan content in advance to prevent drop-off, however, there have been times where the content was scheduled and was never published - which is something to be cautious of due to the platform's bugginess. The analytics are bare bones. You're better off downloading data from a CSV and analyzing it yourself.

Great social media and community management tool for its price point. Data-lovers, look elsewhere.

Software Version

Overall Satisfaction with Hootsuite