Hootsuite

It has been very helpful to use the calendar to schedule social media posts in advance. Our marketing team is remote and therefore in different timezones often so it has been vital in keeping our social media strategy consistent. It's also nice to see the different profiles we use in one place to make sure they are getting an equal amount of quality content.

In terms of helping brand consistency, I think the main way Hootsuite does this is by allowing us to schedule one piece of content that goes live across different social media platforms at the same time. For instance, my job requires me to share content to multiple different LinkedIn profiles so I can do that all at once via Hootsuite.