Hootsuite has Robust Analytics
September 19, 2025

Hootsuite has Robust Analytics

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Enterprise

Overall Satisfaction with Hootsuite

I use Hootsuite to schedule posts for my business unit. I am responsible for scheduling posts aligned with the products in my business unit, and must coordinate the posting calendar with other BUs in the Division. I also use it to pull metrics and look at analytics specifically for my posts and report back to leadership of the Business Unit. A central person manages our account and high-level analytics and metrics. This tool helps us post in an organized way since there are multiple people posting under one social media account. The tool also allows the Division level manager to keep an eye on what is being posted and when without micromanaging or slowing down the posting process.

Pros

  • Calendar view
  • Ease of posting
  • Robust analytics

Cons

  • UI is clunky and hard to navigate
  • Glitches when posting (tagging not working, previews not displaying correctly)
  • Too many features that go unused in our case (and I could see the same for other orgs)
  • Reporting/ROI is well above me at my organization. Seems to suffice the needs of people in these roles.
If you have used a social media posting tool before, this platform is intuitive and easy to learn. Certain features are tough to find, or you have to do some tinkering to see what you want to see from a reporting side of things. If you were new to this type of tool, training would be required in my opinion.
This tool allows us to maintain an organized calendar and have insight into what others are posting under our account in a given week/month. I work at a large organization where sometimes I find out what other Business Units are doing or promoting solely based on being able to see their content in the Hootsuite calendar. Our admin seems to be able to easily review and approve posts from the various contributors. I can't speak much on audience engagement, as that is centrally handled.
Seems pretty similar, but I haven't taken a deep enough dive into each tool to do a direct comparison. I've used both Sprout Social and Hootsuite across two different roles for posting and basic analytics, and they both do the job.

Do you think Hootsuite delivers good value for the price?

Not sure

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

I wasn't involved with the implementation phase

Would you buy Hootsuite again?

Yes

Hootsuite is a great tool for a multi-leveled organization like ours where multiple people who represent different Business Units/products can post under a central social media account. It allows us to keep posting organized, and keep an eye on what content others are posting within our business unit and when.

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
10
Audience targeting
Not Rated
Content optimization
5
Workflow management
7
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
10
Facebook
10
LinkedIn
10
Instagram
10
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
7
Competitor analysis
Not Rated
Role-based user permissions & privileges
8
Mobile access
Not Rated

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