Hootsuite Reviews

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Score 7.8 out of 101

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Reviews (1-24 of 24)

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Score 8 out of 10
Vetted Review
Verified User
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Usability

10
Overall, Hootsuite is an easy tool to use and works great as well. It's a reliable product that you can feel secure in using. There are a lot of platforms out there that aren't accurate in the posts that they put out there but Hootsuite always posts the right information at the right time to the right account.
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Matthew Hardesty profile photo
Score 7 out of 10
Vetted Review
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Usability

6
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
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Michael Yoder profile photo
December 23, 2015

Enterprising!

Score 9 out of 10
Vetted Review
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Usability

9
The only reason I didn't give it a 10 is because I'd love to have more streams on my screen at a time. At this point, the maximum number of streams you can have on the screen is four. I'd like to be able to have at least six or eight. Anyway, it's usability is excellent!
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Loryn Guiffre, MBA profile photo
November 04, 2014

Hootsuite? Big fan.

Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

10
I find Hootsuite to be very easy to use, though there are a couple things that need improvement. Overall, I think Hootsuite is an awesome tool and it helps me to do my job and do it well. I have been a fan for years, tried other products, but none of them come close to Hootsuite.
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Richard Chen profile photo
October 30, 2014

You get what you pay for

Score 5 out of 10
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Verified User
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Usability

5
Its UI is very busy, the result of many years of adding features as the number of social media platforms exploded underneath them, and the lack of platform-specific features (whether for streams, posting, reporting, anything) reflects it. Nonetheless, for free management & quasi-updated stream viewing, it still remains the original and classic. The UI's lackings aren't in its 1990 borders-and-table-bezel glory but rather its not supporting platform specific features (such as image sizing, see my earlier points) which can be so critical. Too many fly-in's and fly-outs as well as the very different designs resulting from left-menu selections for mode really make it an anxious UI to use.
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Igors Skute profile photo
Score 9 out of 10
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Usability

8
HootSuite is a tool that can be used by experienced marketers and also by people completely new to Social Media. The tool is very easy-to-use for everyone and it allows to track your social media performance in fast and effective way.
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Edgar Carpenter profile photo
August 26, 2013

HootSuite Review

Score 9 out of 10
Vetted Review
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Usability

8
It is really important to go through all of the videos and take the test in HootSuite University in order to experience the benefits of the product. Staff members lost interest when they could not understand basic functions of the product. Some of the task are a bit cumbersome and will require several views to execute (Geo-Location and Targeting).
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Erik Blair profile photo
October 24, 2013

HootSuite Pro Review

Score 10 out of 10
Vetted Review
Verified User
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Usability

10
Works on cell phone and laptop computer with multiple platforms and accounts.
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Score 8 out of 10
Vetted Review
Verified User
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Usability

10
• Usability is one of the great strengths of HootSuite. It has a simple, clean and uncluttered user interface which means that the software is very intuitive and self-explanatory.
• Scheduling could not be simpler. We can explain how to do it to our interns in just a few minutes.
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February 06, 2013

Usability quite poor.

Score 5 out of 10
Vetted Review
Verified User
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Usability

4
Publishing is a disjointed process where the elements of content and destination are actually separated. Listening forces me into a hierarchical organization that in not intuitive and forces me to navigate back and forth between streams constantly. Reporting forces me to build out everything by hand, instead of showing me the obvious metrics every social marketer needs right away.
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Score 10 out of 10
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Usability

7
They have training available as well. The learning curve is a result of the multitude of listening abilities provided, with no clear direction. HootSuite allows you to add streams and keyword searches, but it takes knowledge and experience to know what what to listen for, what to monitor, what keywords to use, etc. to get any value out of these features. HootSuite is not a cure-all for the social media novice.
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Score 7 out of 10
Vetted Review
Verified User
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Usability

Having multiple social networks personally and the fact that different employees have different social media preference, HootSuite allows that freedom, yet analytics and updates can be achieved for multiple social networks from one dashboard.
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Feature Scorecard Summary

Boolean keyword searches (59)
7.2
Filtering out noise/spam (62)
6.6
Sentiment analysis (57)
7.0
Broad channel coverage (76)
8.4
Content planning and scheduling (96)
8.9
Audience targeting (71)
7.0
Content optimization (77)
7.5
Workflow management (80)
8.0
Automated routing and prioritization (58)
7.4
Customer interaction histories (66)
7.4
Bulk actions (72)
7.7
Lead generation (43)
6.8
Content marketing (72)
7.9
Paid media management (39)
6.7
Campaigns and promotions (61)
7.5
Twitter (93)
9.3
Facebook (93)
8.8
LinkedIn (83)
8.5
Google+ (55)
8.7
Instagram (76)
7.7
Pinterest (43)
8.6
YouTube (39)
8.6
Campaign success analytics (75)
7.4
Real-time tracking (75)
8.1
Competitor analysis (52)
6.9
Role-based user permissions & privileges (77)
8.2
Mobile access (84)
8.2

About Hootsuite

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

Hootsuite Integrations

Google Analytics, Allocadia, Brandwatch, 123FormBuilder (formerly 123ContactForm)

Hootsuite Competitors

Adobe Social, Conversocial, Sysomos Expion, Falcon.io, Oracle Social Cloud, Radian6, Sprout Social, Viralheat, MavSocial, ThoughtBuzz, Khoros Care (Formerly Spredfast + Lithium), Khoros Marketing (Formerly Spredfast + Lithium), Sprinklr Social + Messaging Suite

Hootsuite Technical Details

Operating Systems: Unspecified
Mobile Application:No