Hootsuite

Hootsuite Reviews

Customer Verified
Top Rated

Do you work for this company? Learn how we help vendors

Reviews
(1-25 of 28)

Companies can't remove reviews or game the system. Here's why
Kent Lewis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
There are only a few fixes the platform could make to improve the mobile and desktop interface. For example, it's impossible to toggle out of the Scheduled Posts section in the mobile app; you have to back out, which is less convenient when switch-tasking. Minor bug really. The desktop view could be streamlined a bit, but generally, it's more robust and thus needs a few extra steps in general.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Overall, Hootsuite is an easy tool to use and works great as well. It's a reliable product that you can feel secure in using. There are a lot of platforms out there that aren't accurate in the posts that they put out there but Hootsuite always posts the right information at the right time to the right account.
Matthew Hardesty | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
December 23, 2015

Enterprising!

Michael Yoder | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
The only reason I didn't give it a 10 is because I'd love to have more streams on my screen at a time. At this point, the maximum number of streams you can have on the screen is four. I'd like to be able to have at least six or eight. Anyway, it's usability is excellent!
Pat Heffernan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
HootSuite Enterprise is intuitive and easy to use except for a few advanced functions, such as specific app integrations (which may reflect the app versus HootSuite). HootSuite University offers how-to training on every function.
November 04, 2014

Hootsuite? Big fan.

Loryn Guiffre, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I find Hootsuite to be very easy to use, though there are a couple things that need improvement. Overall, I think Hootsuite is an awesome tool and it helps me to do my job and do it well. I have been a fan for years, tried other products, but none of them come close to Hootsuite.
October 30, 2014

You get what you pay for

Richard Chen | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Its UI is very busy, the result of many years of adding features as the number of social media platforms exploded underneath them, and the lack of platform-specific features (whether for streams, posting, reporting, anything) reflects it. Nonetheless, for free management & quasi-updated stream viewing, it still remains the original and classic. The UI's lackings aren't in its 1990 borders-and-table-bezel glory but rather its not supporting platform specific features (such as image sizing, see my earlier points) which can be so critical. Too many fly-in's and fly-outs as well as the very different designs resulting from left-menu selections for mode really make it an anxious UI to use.
Igors Skute | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
HootSuite is a tool that can be used by experienced marketers and also by people completely new to Social Media. The tool is very easy-to-use for everyone and it allows to track your social media performance in fast and effective way.
August 26, 2013

HootSuite Review

Edgar Carpenter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is really important to go through all of the videos and take the test in HootSuite University in order to experience the benefits of the product. Staff members lost interest when they could not understand basic functions of the product. Some of the task are a bit cumbersome and will require several views to execute (Geo-Location and Targeting).
Score 8 out of 10
Vetted Review
Verified User
Review Source
• Usability is one of the great strengths of HootSuite. It has a simple, clean and uncluttered user interface which means that the software is very intuitive and self-explanatory. • Scheduling could not be simpler. We can explain how to do it to our interns in just a few minutes.

Hootsuite Scorecard Summary

Feature Scorecard Summary

Listening/monitoring (4)
77%
7.7
Boolean keyword searches (88)
77%
7.7
Filtering out noise/spam (91)
73%
7.3
Sentiment analysis (90)
73%
7.3
Broad channel coverage (116)
85%
8.5
Publishing (4)
84%
8.4
Content planning and scheduling (153)
91%
9.1
Audience targeting (106)
80%
8.0
Content optimization (120)
78%
7.8
Workflow management (127)
86%
8.6
Engagement (3)
83%
8.3
Automated routing and prioritization (91)
82%
8.2
Customer interaction histories (96)
82%
8.2
Bulk actions (108)
86%
8.6
Marketing (4)
74%
7.4
Lead generation (72)
76%
7.6
Content marketing (113)
78%
7.8
Paid media management (70)
71%
7.1
Campaigns and promotions (99)
72%
7.2
Channel coverage/integration (7)
86%
8.6
Twitter (141)
93%
9.3
Facebook (146)
92%
9.2
LinkedIn (129)
87%
8.7
Google+ (60)
88%
8.8
Instagram (125)
79%
7.9
Pinterest (72)
84%
8.4
YouTube (68)
80%
8.0
Reporting/analytics (3)
76%
7.6
Campaign success analytics (113)
77%
7.7
Real-time tracking (118)
77%
7.7
Competitor analysis (76)
76%
7.6
Account management (2)
85%
8.5
Role-based user permissions & privileges (116)
88%
8.8
Mobile access (133)
82%
8.2

What is Hootsuite?

With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Hootsuite helps users build their brands, strengthen connections with customers, and drive business results business leaders care about by integrating social across the whole organization.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, break down silos in collaboration within the organization, and gain real-time insights from social media to make critical business decisions—all from one dashboard.

As a social media management solution, Hootsuite can set up users for success with expert certifications, training, and coaching in social marketing, social listening, and customer care.

According to the vendor, the Key Benefits

  • Save time by crafting and scheduling posts for Instagram, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Fine-tune how teams collaborate by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers and grow engagement by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reach beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with industry leading certifications, training, and strategic coaching with Hootsuite experts.

  • Manage and maintain a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • Discover new tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Hootsuite Screenshots

Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.Scheduling: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.Publishing: Create, publish and schedule engaging posts across your social channels.Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.Analytics & Reporting: Measure the impact of your social media content and gather meaningful insights about your followers in order to make more informed strategic decisions. Create and distribute customizable reports in a variety of formats.

Hootsuite Videos

How to Use Hootsuite in 13 Minutes
How to Use Hootsuite’s Advanced Features in 13 Minutes

Hootsuite Downloadables

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Pricing

More Pricing Information

More pricing information from Hootsuite

SaaS Editions Pricing
Pricing DetailsTerms
Professional$49.00per month (1 user / 10 social profiles)
Team$129.00per month (3 users / 20 social profiles)
Business$599.00per month (5, up to 10 users / 35 social profiles)
EnterpriseContact for Pricing

Hootsuite Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

What is Hootsuite?

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

What is Hootsuite's best feature?

Reviewers rate Twitter highest, with a score of 9.3.

Who uses Hootsuite?

The most common users of Hootsuite are from Small Businesses and the Marketing & Advertising industry.