Item: Hootsuite
Rating: 10
Author: Gustavo Flores Flores Rojo

Use Cases and Deployment Scope

I use Hootsuite in the department where I work, when tracking different topics of interest at the Twitter level, such as the different updates on minimum wages and the different regularizations and decrees issued by different countries, it is important at the moment to follow up on news.

Pros and Cons

It is useful at the moment to follow up on informative topics, that is, to follow up on media.
Customize Hootsuite to your liking and work wherever you want, the interface is very flexible and you have a great freedom to visualize the data in different ways, create lists of themes or media, adapting it to your way of working.
Have all the information you need a click away....

With the monitoring of social networks you can get key information about your competitors. This kind of intelligence will allow you to create strategic business decisions that will keep you above them. For example, you can create search channels in Hootsuite to monitor keywords within the industry and see the mentions of the names and products of your competitors. With the monitoring of social networks you can obtain key information about your competitors. This kind of intelligence will allow you to create strategic business decisions that will keep you above them. For example, you can create search channels in Hootsuite to monitor keywords within the industry and see the mentions made to the names and products of your competitors.
With Hootsuite, you can manage up to 100 different social networks.
You can disseminate several advertising campaigns at the same time.
You can promote your company, product or services.
You can achieve direct assistance to customers.

Users and Roles

I'm not really sure how many people in the entire organization use Hootsuite, but I can say with certainty that in the flat where I work at least six people use this program.

Return on Investment

212/5000
I work in a state company, that is, without profit, but from the positive point of view, the Hootsuite is a very useful tool when reviewing information and presenting monthly reports.

Alternatives Considered

none

Other Software Used

Dropbox

Likelihood to Recommend

Pros:

First of all, it's free. You can add up to 5 accounts from different social networks, additionally you can display at the same time on the screen, all the information that you would have to see on twitter, for example, going to the "Connect" tab, mentions, retweets. With 5 columns you can control everything, see your timeline, sent tweets, retweets, etc.

You can schedule the tweets. We all know how useful it can be to schedule a tweet when you're on vacation or just out of the office.

Cons:

When you select the profile from which you are going to tweet, that action subtracts characters from your tweet. Although it is logical that you encode information and subtract tweets, in 140 characters that we have to express, many times that you take two of them you can disrupt a bit your tweet.

You can not see the trending topics, so you have to have an open twitter profile next to you to know which are the trending topics of the moment and study the possibility of publishing a retweet using some of them that could be related to your topic and give more follow up on your tweet.

Hootsuite Free a favorable experience

Software Version

Overall Satisfaction with Hootsuite Free