Hootsuite - Perfect... But Needs Improvements
April 12, 2018

Hootsuite - Perfect... But Needs Improvements

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

We are a company that manages 5 different brands and we use Hootsuite to help make the social media aspect a lot easier. For the most part, Hootsuite’s platform is quite useful for our day to day activities and we genuinely use it a lot for scheduling upcoming blog posts.
  • Managing multiple social media accounts
  • Providing a platform to manage multiple brands
  • Giving real-time updates of the activity on your social media feeds
  • Should find some way to reintegrate the now out of use Chrome plugin
  • The interface could be a bit more intuitive as right now it appears a bit clustered
  • Provide more robust support options for your clients
  • Allows us to easily communicate with our customers for direct marketing
  • Provides much quicker means of communicating with customers about customer service matters
  • Improved the trustworthiness of our brand
We have evaluated other companies like Buffer, however, Hootsuite is still miles above where the competition is at.
If you feel as though your life has become a jumbled mess of switching between tabs, mobile apps, and plugins, then Hootsuite is your answer to some piece of mind. It really is a wonderful way to manage a diverse portfolio of social media accounts.

Hootsuite Feature Ratings

Boolean keyword searches
6
Filtering out noise/spam
8
Sentiment analysis
6
Broad channel coverage
9
Content planning and scheduling
10
Audience targeting
6
Content optimization
7
Workflow management
5
Automated routing and prioritization
6
Customer interaction histories
7
Bulk actions
6
Lead generation
5
Content marketing
8
Paid media management
5
Campaigns and promotions
7
Twitter
9
Facebook
9
LinkedIn
9
Google+
9
Instagram
9
Campaign success analytics
6
Real-time tracking
9
Competitor analysis
5
Role-based user permissions & privileges
8
Mobile access
7

Using Hootsuite

6 - They represent our customer service and marketing branches.