Hootsuite Pro is a more robust, cost effective tool for social media planning and monitoring
April 07, 2016
Hootsuite Pro is a more robust, cost effective tool for social media planning and monitoring
Score 8 out of 10
Vetted Review
Verified User
Software Version
Hootsuite Pro
Overall Satisfaction with Hootsuite Pro
Our digital marketing department uses Hootsuite Pro to manage our social platforms across 3 brands. It allows us to see in one platform - Facebook, Twitter, Instagram, LinkedIn, and Google+ pages. We also schedule our blog posts within Hootsuite Pro. Not only can we schedule posts but we can also view and respond to messages within Hootsuite Pro.
Pros
- I can set up a stream for one brand with all of the social platforms on that tab. With a quick scroll I can see Mentions, Messages, Posts and Shares on a hashtag.
- We can schedule posts far in advance, even if we don't have the creative yet. We can drop those in later, once the creative team delivers them.
- We can schedule our blog posts in Hootsuite Pro far in advance as well.
- We are able to schedule Instagram posts. While posting is a manual process still, our Hootsuite iPhone App alerts us that it's time to post. When we click on the alert, it takes us to the app where we can open up our Instagram account and the photo is automatically added. All we have to do is paste the text into Instagram and hit Share.
- Hootsuite Pro gives us the ability to plan ahead and helps us be efficient with our time. Because we manage three brands' social media [platforms], we need to be able to see everything at a glance and schedule with ease.
Cons
- Even when we refresh Hootsuite, it does not always show the latest notifications and messages. If we want a fast response time, we need to log into the social platforms themselves to keep up with notifications.
- There are some great analytics reports with Hootsuite Pro but most of them are an upgrade or you need to buy points to use them. They aren't included in the monthly Hootsuite Pro price.
- In order to add users and allow them to respond to messages and help within the account, we have to pay more.
2 - I use Hootsuite Pro and I'm the digital marketing director. Our digital engagement specialist uses it the most. We would like our customer service representatives to have access as well so that we can assign them messages to answer. However, this increases the cost of Hootsuite Pro. For now we are just talking with the customer service reps and answering the messages ourselves.
- Hootsuite Pro is a more efficient use of our time. As far as ROI is concerned, it has freed up our social media manager to help with more copywriting for other marketing initiatives.
Hootsuite Pro made it easier for us to post to Instagram. While posting to Instagram is still not automatic, it is much quicker. We also liked how we were able to schedule all of our brands within one calendar and see notifications as well. It was also slightly less expensive. We find Streams in Hootsuite valuable for monitoring. However, CoSchedule may have made changes since we switched.
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