Hands-on with Hootsuite Pro
April 11, 2016

Hands-on with Hootsuite Pro

raja ram | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite Pro

Hootsuite Pro helps us in managing various social platforms. We predominately use this tool to schedule our social media posts/tweets on various social platforms, in different time zones.

Hootsuite's 'Publisher' feature is one of the best in the industry and is easy to manage. We use it for both importing and exporting social media posts into the publisher.

Generating reports is easy. However, to generate advanced engagement reports requires extra credits.

This is one of the best toosl to manage Twitter, where different streams can be created to manage retweets, mentions, DMS, lists, etc.

  • Easy to manage various social media platforms
  • Decent mobile apps, supports both iOS / Android
  • Publisher feature is one of the best in the industry
  • Advanced Reports requires credits
  • You can't integrate with bit.ly
  • Editing thumbnails sometimes doesn't work
3 - Digital Marketing Team:

  • To schedule event/ webinar related tweets and social media posts
  • Thought leadership content
Public Relations:

  • Post / schedule press releases related tweets and social media posts
  • Schedule posts and tweets related to In the Media articles
  • No downtime
  • Easy to onboard from day one
  • Buffer
Hootsuite's support is extraordinary/proactive in responding. Hootsuite has an academy, where the users can get trained and certified. Also, in the long run, it is easy to switch or migrate to Hootsuite Enterprise Platform. Managing business pages is comparatively easy. Managing Instagram is possible, however, we have not tried this feature.
Hootsuite Pro is ideal for B2B companies. If you are looking to deep dive into analytics, this tool will not provide the required reports; unless you pay/buy extra credits. Managing Twitter is one the best features, you can create multiple streams. Scheduling is awesome and effortless. It is easy to set up and integrating with social platforms is effortless.

Hootsuite Feature Ratings

Boolean keyword searches
6
Broad channel coverage
8
Content planning and scheduling
9
Audience targeting
4
Content optimization
5
Workflow management
7
Automated routing and prioritization
6
Customer interaction histories
7
Bulk actions
7
Lead generation
4
Content marketing
4
Paid media management
5
Campaigns and promotions
7
Twitter
10
Facebook
8
LinkedIn
7
Google+
6
Instagram
5
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
3
Real-time tracking
4
Role-based user permissions & privileges
8
Mobile access
8