Hootsuite Pro - social help for small companies!
April 05, 2016

Hootsuite Pro - social help for small companies!

Kirsten Lowery | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite Pro

We use Hootsuite Pro for our organization's social media marketing needs. It reduces the time spent on posting across multiple social media channels and allows us to schedule out these posts well in advance. We are able to track mentions of our Twitter handle as well asretweets, etc. It is easy to use and makes social media marketing simpler for a small company with limited resources!
  • Easy scheduling of social marketing messages across multiple social media channels.
  • Simple tracking of our reach and engagement with other social media users, including vendors and potential clients.
  • Shortening URLs to allow maximization of our character limit for Twitter posts.
  • Unfortunate that basic metrics are not available unless paid for.
  • Would like to better track all company user handles, something that it may be capable of but [I'm] unaware of.
  • Would like to see notifications of most popular posts, most likes, retweets, etc.
2 - Marketing & social media marketing
  • Has made it easier to extend our reach socially
  • Has helped us to simplify our social media tasks
  • Had reduced the amount of time spent scheduling messaging, etc., freeing up our limited resources for more in-depth marketing activities.
Gremln has serious limitations and constantly required me to contact customer service due to software glitches and issues. Hootsuite is much easier to navigate and offers many more options - ease of adding graphics, scheduling multiple posts quickly, etc. Gremln was slow and each post seemed to take forever!
I think it's great for smaller companies that need to track one main company handle across numerous channels. I'm unsure if it would be appropriate for large companies tracking multiple handles for different company divisions.

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
8
Audience targeting
6
Content optimization
9
Workflow management
9
Automated routing and prioritization
8
Customer interaction histories
6
Bulk actions
9
Lead generation
5
Content marketing
7
Paid media management
Not Rated
Campaigns and promotions
7
Twitter
9
Facebook
8
LinkedIn
9
Google+
9
Instagram
9
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
3
Real-time tracking
4
Competitor analysis
3
Role-based user permissions & privileges
Not Rated
Mobile access
6