Item: Hotjar
Rating: 9
Author: Charles-Edouard Draber

Overall Satisfaction with Hotjar

Use Cases and Deployment Scope

We have been using Hotjar for 1 year to analyse our websites with heat maps, recordings, tracking funnels, forms and tracking feedback from our customers. It helps us to understand how optimize our landing page and the user experience. We can prioritize break points in our customer experience.

Pros and Cons

Pros

Great heat map: the best user interface and lot of data
Customer recording: It is extremely practical to understand specific problems
Easy setup: less than 5 minutes with GTM

Cons

More options for the heat map: to have a list of all clicks, and the possibilities to track element not visible on the page
Adding an A/B testing tool

Return on Investment

Get ideas for conversion rate optimization
Optimize the UX

Alternatives Considered

Crazy Egg, AB Tasty and Mouseflow

Other Software Used

AB Tasty, Crazy Egg, Magento

Likelihood to Recommend

If you want to optimize a website, Hotjar is a tool for you. It's easy to set up (less than 10 minutes) and has a lot of tools (heatmap, customer video recording, tracking funnels, and forms, collect feedback with pools, surveys and incoming, a must have to collect visual feedback). It's better to have an A/B Testing solution with Hotjar.

Comments

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Great tool to analyse your website