Item: Hotjar
Rating: 8
Author: Randolph Ramirez

Overall Satisfaction with Hotjar

Use Cases and Deployment Scope

Hotjar is being used by our marketing department to determine the efficacy of our web design and maximize use of funnels and targets.

Pros and Cons

Pros

Determines user interaction across platforms
Shows ease or difficulty users have navigating site and finding funnels
Gives instant visual usage charts overlaid onto your site

Cons

There should be a way to save filtered searches

Return on Investment

We've been able to solve problems we didn't know existed by viewing recorded user behavior
It's given us a much more easy to digest understanding of how campaigns are driving traffic

When price is taken into account Hotjar doesn't really have anything in the way of competitors. They offer a very unique product package for an incredibly modest price. Heatmaps and recordings combined with the survey feature rolls together a great package.

Other Software Used

Adobe Illustrator CC, Calibre, LibreOffice

Likelihood to Recommend

Hotjar is amazing for tailoring your user experience. It gives you exactly the insight you need to make your site the most effective possible. I can't think of a scenario where you are establishing a web presence where you wouldn't want to use it.

Comments

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Hotjar is best in class in several classes