Great product to capture user behavior and qualitative data
March 28, 2018

Great product to capture user behavior and qualitative data

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

We have been using Hotjar for many years, mainly in marketing and product departments but heatmaps and users recordings are useful for everyone in the organization. We use Hotjar to diagnose onsite and UX issues and to identify conversion gaps. The tool helps us also in the CRO department as we are able to fine-tune our experiments and speed up the review process.

Pros

  • The ease of use, heatmaps and recordings can be set up in seconds, and then shared with the team using a link
  • The feedback and data gathered can provide great insights that help to optimize our website.
  • When running experiments with any A/B testing tool you only get quantitive data and there is very limited insight into how or why users engage with one variation over another. Hotjar gives a fuller picture of our customers and their motivations for engaging with our site.

Cons

  • Not all the website traffic is captured.
  • The amount of data gets huge after a dozen or so heatmaps and hundreds of videos. There is no good way of categorizing those.
  • The feedback tools are quite simple and not as customizable as I would like them to be.
  • Hotjar helps to identify issues that can't be picked up by data analyses.
  • Hotjar supports our CRO department therefore has a positive impact on CvR.
  • Hotjar is the cheapest way to learn more about users and it's much cheaper than running, for example, focus groups.
Hotjar offers a range of tools rather than focus on one functionality. Combining information from heatmaps, website recordings and user questionaries can provide a full picture of user behavior and user motivations that further help to improve the UX and UI. Hotjar was chosen because of the easy interface and usability. Together with an A/B testing tool, it is enough to drive CRO and support marketing and product decision.
Hotjar does everything you need to help you determine how users behave on your site and to pinpoint issues that couldn't be captured any other way. You can use the data to help you fix bugs, optimize design and improve the user experience. Hotjar is a must have for any marketing, product and conversion rate optimization department.

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