Hotjar

Hotjar

Customer Verified
Top Rated
Score 8.4 out of 10
Top Rated
Hotjar

Overview

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and...
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Hotjar, and make your voice heard!

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Pricing

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Basic

$0

Cloud
2k pageviews/per day

Plus

$39

Cloud
10k pageviews per day/per month

Business

$99

Cloud
20k pageviews per day/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

Intro to Hotjar... in 60 seconds
01:04
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Product Details

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.

The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Hotjar Video

Intro to Hotjar

Hotjar Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Mixpanel, Crazy Egg, and Lucky Orange are common alternatives for Hotjar.

Reviewers rate Usability and Support Rating highest, with a score of 9.6.

The most common users of Hotjar are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-4 of 4)
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Halima Satheya | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I currently use Hotjar to get real customer insight and data and to be able to understand our customers pain points and frictions. Using the insight gathered from Hotjar I am able to define my roadmap and strategy for A/B testing. It is used across several departments in the business for example the product teams, marketing, digital and development.
  • Quick customer insight
  • Ease of use
  • Continously improving the features of the software
  • Would be great if you could schedule polls/surveys to go live
  • Be able to QA poll and surveys on your IP
Really great way to get that qualitative feedback from real customers which is just invaluable. For example you may see a reduction in a specific area but unable to identify what it may be but Hotjar allows you to easily watch screen recordings of actual customers using your site and identify the fricition point along with polls being able to ask the customer what may be the issue etc.
  • Ease of set up
  • Ability to get customer feedback instantly
  • Increased importance of areas of focus based on customer feedback
  • Allows us to always put our customers first
  • Clear strategy roadmap definition
Several more features when viewing session replays on Hotjar that make session replay analysis so easy to not only tl share but analyse to.

No
  • Product Features
  • Product Usability
  • Product Reputation
Features of Hotjar are extremely important and the offering of the tool. Being able to use and make the most of the tool is the most important factor.
Quick response rate in support and issues are always resolved if any. But never really have issues that I need to contact the support team.
No as not required, tool is so easy to use and self serve.
No
Introduced a new feature which honestly was not ideal, made exports hard. I raised this with the support team and instantly it was reverted! Was so glad feedback was taken on board it always is with the Hotjar support team.
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
  • Quick set up
  • Instant real time data
  • Quick analysis/overview done by the tool
Zach Ettelman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As the director of a marketing services team, we leveraged Hotjar to review site analytics and user behavior for all of our clients that came to us for a website project. We would also use Hotjar in the sales process to provide a high-level audit to our prospective client. Hotjar is used for our own marketing websites, our client sites, and was also used to help in product-related projects.
  • Quick and easy installation via Google Tag Manager.
  • Intuitive, easy-to-use user interface makes adding tags extremely easy and quick.
  • Hotjar provides heat mapping and user session recording to see how users interact with your website.
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
Hotjar is well suite for organizations that want to get a good glimpse into user behavior on their websites. The tool is easily installed through Google Tag Manager, and then users simply select which pages or paths they want the tool to analyze. After a few days, users can start seeing patterns develop, helping them understand what areas of the user journey flow they need to test out and improve. Hotjar is primarily for web-based experiences, not for mobile applications and other non-web digital applications.
  • Hotjar quickly improved our CTR by 25% MoM.
  • Hotjar is relatively inexpensive for most of it's packages, so any changes we made to the site would correlate to new deals, thus paying for the monthly subscription in one deal.
  • Hotjar has saved our team immense time by not having to do in-person, manual user testing.
Hotjar is a cheaper alternative to FullStory, but not as robust. FullStory is designed for more use cases, including custom product development. Hotjar's price point is way lower than FullStory, making it a great choice for a startup, mid-market organization, or a lean enterprise. FullStory is more complicated to use than Hotjar because of the additional functionality it provides.
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
Hotjar is extremely easy to use! Quickly install the tool by adding in a code snippet as a new tag in Google Tag Manager. After you've tested the connection, a user can go in the Hotjar user interface, select the pages that you want to have analyzed, and then quickly select heat mapping, user session recording, how many page views, a timeframe, and then you're done. Viewing reports is extremely easy and the insights are laid out in an intuitive manner.
Karla Singson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We used Hotjar to track the quality of traffic coming into our website and use that data to make important marketing decisions. It was really great because it provided us objective insight on what the next step is in terms of what to do with our promotions, and it also helped dispel common knee-jerk reactions on certain items that may be irrelevant to our website visitors, who are, ultimately, our prospects.
  • It's an accurate representation of traffic.
  • It is fast.
  • It is accessible data.
  • Maybe more flexibility on the free features.
  • Chat support that will help understand the service better while using it, probably.
  • App version.
I would say Hotjar is best suited for small and medium enterprises who are starting out in digital marketing. It presents data in a non-intimidating, efficient way, so it's great to guide decisions in terms of marketing. Another good use for it is to analyze certain offers and behaviors of people who visit your website, who are most likely your warmest leads at a specific time.
  • Better decisions in marketing.
  • Less guesswork on what to do next.
  • Easily accessible data.
To be honest, we used Hotjar because it was so widely used by the developers I trust so I just went along with it.
Yoast Wordpress SEO Plugins, 8x8 X Series (Formerly Virtual Office), PhoneBurner
I'm really just assuming at this point, as I have never really needed support for Hotjar for as long as I have used it. I love my experience with it!
It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!
Score 9 out of 10
Vetted Review
Verified User
HotJar is used for:
- heatmaps and qualitatively tracking page engagement
- in-line surveys and feedback gathering
- user session videos
We use it across marketing, product, research, engineering, and any other department that works on the website. Generally, it is a cheap and easy way to see how people are interacting with our website.
  • Incredibly affordable and easy to set up
  • When I've contacted support, they've been helpful
  • Excellent value-for-money
  • Very accessible for people with different technical skills
  • Hard to look at data at an individual user level (makes cleaning up non-geo traffic or outliers harder)
  • Tough to integrate at the user level with other tools
  • Some of the tools don't support multiple users as well as they could
Hotjar is 'cheap and cheerful' and great within that use case. If you want to do heatmaps, user surveys, and session videos easily, it's a great choice.

Once you get enterprise level and need to add PII to sessions and things of that nature, it gets much harder to use. At that point you're better served by a specific tool for the job.
  • Has helped us optimize pages for CRO
  • Has helped us identify bugs to fix
  • Has helped us identify user confusion and copy issues that impede conversion
FullStory is more expensive but much more 'enterprise' than HotJar. Some of its integrations are more valuable and give more user-level data, as well as better archiving on individual sessions. However, it costs significantly more.
Very easy to use, typically requires no training. Generally easy questions are available from search, and their support team is helpful with other questions.
Support has been responsive and helpful. But isn't available by chat.
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