Hotjar is a great tool for improving digital effectiveness.
May 12, 2021
Hotjar is a great tool for improving digital effectiveness.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Hotjar
We use Hotjar for driving web design, user experience and digital marketing decisions. Seeing how people interact with your web content is crucial in understanding how you can improve your strategy. We use both heat maps and visitor recordings to understand and identify road blocks in the user journey. It's an incredibly useful tool for digital strategies.
- Heat Maps
- Visitor Recordings
- Data Segmentation
- Visitor Recordings
- Heat Maps
- User Journey Mapping
- Improved Conversion Rates
- More Leads
- Matomo Analytics (formerly Piwik)
We evaluated Hotjar and Matomo. Matomo was more of an overhaul from an analytics perspective but offered things like heat maps and visitor recordings which is why we considered it. We also use it for another client. But for what we need, it's nice to start up Hotjar and shut it off as needed. It's just better for the way our agency is set up.
Do you think Hotjar delivers good value for the price?
Yes
Are you happy with Hotjar's feature set?
Yes
Did Hotjar live up to sales and marketing promises?
Yes
Did implementation of Hotjar go as expected?
Yes
Would you buy Hotjar again?
Yes