Use Hotjar if you want to understand your users!
Updated May 07, 2021

Use Hotjar if you want to understand your users!

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

Hotjar is being used by Marketing, Clients Operations and Product Departments. We use practically all the functions of it: website analytics, collecting feedbacks and conducting polls. We uncover user insights, track customer satisfaction, ask the questions to understand deep customers' pains and gains. It is also used to understand whether a certain initiative worked or not.
  • Heatmaps
  • Division into mobile, desktop and tablet versions
  • Click, move and scroll maps
  • Screen recordings
  • There is a pretty functional free version
  • Polls and surveys
  • Make an organization dashboard. Not a separate site dashboard.
  • Add some user stories and best practices into the website interface.
  • Add some expert recommendations on using Hotjar collected data.
  • We asked our customer about different things to implement and polls results gave us direction what to do with the highest priority.
  • We identified where the visitors are dropping off and improved our conversion funnels, so raised the revenue.
  • Scroll Heatmaps showed us where our visitors reach on webpages, so we clearly see where to put new and necessary product features.
Google Analytics is for big numbers and traffic analyzation and not about more personalized approach.

Mouseflow is good but has serious gaps if compared with Hotjar:
  • No free version (trial)
  • Hotjar is very user-friendly and easy to use
  • Hotjar has a nice blog with some recommendations
  • Mouseflow has no surveys
  • Hotjar is very easy to install
Hotjar is great if you need to quickly:
  • find out users' behavior
  • find out what is more important on a webpage for a user
  • ask a question
  • find out if a user was satisfied
Hotjar is less or not appropriate to:
  • analyze website traffic - it is not a Google Analytics replacement
  • conduct A/B testing, split testing
  • make decisions on how to rebuild a website's content if you have no experience in product and/or marketing