HubSpot helps us run our business
James Lochran | TrustRadius Reviewer
Updated June 16, 2015

HubSpot helps us run our business

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Basic

Modules Used

  • Email, landing pages, blog, social

Overall Satisfaction with HubSpot

Hubspot is being used for it's inbound marketing capabilities. We use it's lead capture and nurturing capabilities predominately.
  • HubSpot brings together a number of applications that we use on a daily / weekly basis into a single platform that allows us to better understand how our customers experience with our website.
  • Our website is our primary lead generation mechanism and the combination of HubSpot landing pages and blog features enable us to drive lead generation activities in a coordinated fashion.
  • The email feature in HubSpot has continued to improve and is now one of the most important tools in our lead generation toolbox. The integration of the email feature with all of the other HubSpot tools allows us to better target our campaigns to ensure we're providing our customers and potential customers the information they require.
  • I really like the way you're able to see flows in Google Analytics, it would be great to see a similar map in HubSpot.
  • The reporting feature could be improved to be more flexible in the data that can be reported on. Templates would help tremendously.
  • The CTA feature could be improved as well. Specifically I'd like to see the link attribute be easier to edit and allow you to leave it blank and still be able to save.
  • Better viability into how our customers interact with our website, blog, emails and social content
  • Increase employee efficiency
  • Better customer engagement as we can respond faster to requests
  • Faster conversion as more folks within the organization have visibility into customer inquiries.
  • Constant Contact,MailChimp
We've used a number of different tools for inbound monitoring and lead nurturing. What it really came down to is the ease of having all of the tools in the same platform.
  • Email marketing
  • Lead nurturing
  • Landing pages
  • List segmentation
  • Blogging
I don't know if our experience is consistent with others but we've had great service with HubSpot our account manager is very helpful and helps ensure we're getting the most out of the platform.

Using HubSpot

The single largest reason that I feel strongly that we will be renew our service is that we know that it works. We can see the quantitative proof that this investment directly impacts our business in a positive way. Now we're taking a more strategic look at HubSpot to see how we can get even more value out of it going forward.